Fulcrum Digital - Social Media Marketing Professional - Digital Marketing

- Seeking a creative, data-driven, and strategic Social Media Marketing Professional to drive thought leadership, brand visibility, and pipeline growth through impactful social media engagement.

- Reporting to the Content Lead, this role will be instrumental in crafting and executing social media strategies, leveraging influencer collaborations, and optimizing paid campaigns to establish a strong digital presence.

- This role requires a storyteller at heart who understands the pulse of social media trends, audience behaviors, and platform algorithms to drive engagement and brand positioning.

- The candidate must have hands-on experience in content writing for social media, affiliate and influencer partnerships, and performance-driven advertising strategies.

- A data-first mindset is essential, ensuring adaptability and optimization based on analytics.

Requirements:

Skills Requirements:

- Social media strategy development customized to different platforms to maximize engagement, visibility, and conversions.

- Social media calendar management and execution to ensure consistent, strategic, and high-impact content distribution.

- Social media content writing with a strong storytelling approach to drive audience engagement and thought leadership.

- Affiliate and influencer marketing execution, including identifying, onboarding, and managing influencer collaborations to boost reach and credibility.

- Paid social media advertising expertise in PPC campaigns, social media ads, and performance-driven targeting to maximize ROI.

- Deep understanding of social media algorithms, trends, and engagement tactics across LinkedIn, Twitter, Instagram, YouTube, and emerging platforms.

- AI-powered social media optimization by leveraging AI tools for strategy development, content creation, and campaign execution.

- Data analysis and performance tracking to continuously optimize content strategies, engagement metrics, and conversion rates.

- Go-to-market alignment with Marketing and Inside Sales teams, ensuring seamless integration of social campaigns with ABM strategies.

- Community management and audience engagement to foster brand interactions, advocacy, and organic growth.

Key Responsibilities:

- Develop and implement a comprehensive social media strategy to drive brand awareness, thought leadership, and demand generation.

- Own and execute the social media content calendar, ensuring alignment with broader marketing and content strategies.

- Create compelling social-first content, including posts, videos, stories, and interactive formats tailored to different platforms.

- Collaborate with affiliates, influencers, and brand advocates to enhance visibility and credibility in the IT/ITeS industry.

- Plan, execute, and optimize paid social media campaigns, ensuring measurable outcomes in brand reach and lead generation.

- Stay ahead of social media trends, platform updates, and algorithm changes to continuously refine engagement strategies.

- Leverage AI tools to enhance content creation, trend analysis, and audience targeting for social media campaigns.

- Monitor and analyze social media KPIs (engagement, reach, conversions, sentiment analysis) and adjust strategies based on data insights.

- Align closely with the Marketing and Inside Sales teams to ensure social media efforts contribute to pipeline acceleration and ABM campaigns.

- Continuously test and implement new content formats, storytelling techniques, and engagement strategies to stay ahead of the curve.

Required Skills & Experience:.

- 5-7 years of experience in social media marketing, content creation, and digital advertising.

- Proven expertise in B2B & B2C social media strategies, LinkedIn thought leadership, and organic audience building.

- Strong experience in social media content writing, storytelling, and creative campaign execution.

- Should have experience in leveraging AI tools for content optimization, trend analysis, and strategy execution to enhance social media performance.

- Must be adept at using AI-driven content writing tools to create engaging, platform-specific content at scale.

- Hands-on experience in influencer marketing, affiliate partnerships, and community engagement.

- Proficiency in paid social media advertising, PPC campaigns, and performance marketing.

- Deep understanding of social media algorithms, audience behaviors, and platform-specific engagement tactics.