Front End Analytics Manager - FMCG

Purpose of the Role :

Front end analytics is a core analytics function at company which centrally serves all analytics needs for marketing, sales, finance, and supply chain. As a manager in analytics team, you will be responsible for driving digital marketing projects and will support our business with data models to uncover trends that can drive long-term business results.

Qualification & Experience :

- MBA/PGDM in sales and marketing

- Minimum 5 years of work experience in handling digital marketing projects

- Experience of ML principles and marketing tech stack is a must

- Experience in Tableau and SQL is a must. R and python knowhow will be preferred

- Candidate should have experience of GA, DV 360,Sprinkler or related tool, AMS etc. DMP/CDP experience would be preferred

- Experience of working with FMCG, Food & Beverages, Retail, or similar industries will be desirable.

Key Deliverables of the Role :

- Manage internal stakeholder and prepare communications and respond to their enquiries.

- Ensure timescales and requirements are met.

- Collaborate closely with business teams like brand managers, category heads, CMMs for solution design, development, and deployment.

- Manage vendors and monitor their work to ensure business deliverables are met

- Assist in development of analytical solutions and simulators that bring critical insights to a variety of different problems such as targeting customers, segmenting markets, product design, marketing optimization and price analysis.

- Enable and drive acquisition and integration of data from new age channels. Develop data hypotheses and methods, share insights for model improvements

- Research, develop and drive innovative sales and marketing business case for driving growth

Skills and Competencies :

- Effective communication and influencing skills, able to collaborate cross diverse functions.

- Stakeholder and vendor management

- Excellent analytical, organizational skills and project management skills

- Digital marketing analytics tools like DV 360, GA, AMS etc

- Developing dashboard layouts for action orientated decision making

Reporting Relationships :

- Upwards Front end analytics lead

- Downwards BI Developers and Data engineers

Other Key Functional Interfaces :

- Marketing CMO

- Brand Teams

- Category heads

- Digital transformation team

- Consumer insights team

- MT and Ecom team

- Commercial Team

- Business finance team

- Internal IT Team