Fretron - Product Marketing Manager

About Fretron:

- Fretron is India's leading cloud-based collaborative Transport Management System (TMS). Since 2017, we've been revolutionising the freight industry by digitising logistics operations!

- Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneering B2B SaaS platform dedicated to streamlining logistics for major sectors like Manufacturing and Retail.

Our customers include companies like Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, - Shayam Steel etc.

- Our robust TMS platform is the cornerstone of our success, offering end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction.

Job Summary:

- We're seeking a highly motivated, experienced & results-driven Product Marketing Specialist (PMM) to join our team.

- The successful candidate will be responsible for developing and executing GTM strategies to drive revenue growth, expertise and product awareness.

- The Product Marketing Manager will work closely with cross-functional teams, including product management, sales, and marketing communications, to create compelling messaging, content, and campaigns that differentiate our platform from the competition!

Key Responsibilities:

- Develop deep understanding of the TMS domain & champion segmentation, targeting & positioning for the Fretron TMS.

- Create & execute GTM strategies in collaboration with leadership team, sales, customer success, product & marketing teams to achieve revenue growth.

- Develop core positioning, buyer personas, messaging hierarchy & pitches for the identified markets.

- Enable sales and customer success teams with collaterals, expert content & insights to improve conversions

- Manage multi-channel marketing campaigns (email, social media, events, webinars) to drive adoption and revenue growth.

- Develop & execute extensive content calendars for all stages of the funnel, aligned with buyer journey.

- Develop customer and competitive insights to inform product and marketing strategies.

-Track and improve on key marketing and GTM KPIs

Requirements:

- 3-5 years of product marketing experience in a B2B SaaS company

- Experience in GTM strategies for product launches.

- Strong analytical and communication skills.

- Creativity with expert proficiency in copywriting.

- Experience in multi-channel marketing campaigns.

- Business development experience in B2B SaaS enterprise solutions is a Must.

Schedule:

- Fixed shift (Mon to Fri)

- Job Location: Gurgaon (Onsite)

- Job Type: Full-time (Morning shift)