Fretron - Manager - Product Marketing

Product Marketing Manager

- We're seeking a highly motivated, experienced & results-driven Product Marketing Manager (PMM) to join our team.

- The successful candidate will be responsible for developing and executing GTM strategies to drive revenue growth, expertise and product awareness.

- The Product Marketing Manager will work closely with cross-functional teams, including product management, sales, and marketing communications, to create compelling messaging, content, and campaigns that differentiate our platform from the competition!

Key Responsibilities :

- Develop deep understanding of the TMS domain & champion segmentation, targeting & positioning for the Fretron TMS.

- Create & execute GTM strategies in collaboration with leadership team, sales, customer success, product & marketing teams to achieve revenue growth.

- Develop core positioning, buyer personas, messaging hierarchy & pitches for the identified markets.

- Enable sales and customer success teams with collaterals, expert content & insights to improve conversions.

- Manage multi-channel marketing campaigns (email, social media, events, webinars) to drive adoption and revenue growth.

- Develop & execute extensive content calendars for all stages of the funnel, aligned with buyer journey.

- Develop customer and competitive insights to inform product and marketing strategies.

- Track and improve on key marketing and GTM KPIs.

Requirements :

- 3-5 years of product marketing experience in a B2B SaaS company.

- Experience in GTM strategies for product launches.

- Strong analytical and communication skills.

- Creativity with expert proficiency in copywriting.

- Experience in multi-channel marketing campaigns.

- Business development experience in B2B SaaS enterprise solutions is a plus.

If you're a self-starter with a passion for growth and a track record of successful marketing strategies for tech products, apply now!