Fretron - Manager - Marketing

Marketing manager

Position Overview:

- We are looking for a creative and results-driven Marketing Manager to lead and execute strategic marketing initiatives.

- The Marketing Manager will be responsible for developing and managing marketing campaigns, building brand awareness, and driving customer acquisition and retention strategies.

- This role requires a blend of creative, analytical, and leadership skills to contribute to the growth and success of the company.

Key Responsibilities:

Marketing Strategy Development:

- Develop and implement comprehensive marketing strategies to increase brand awareness, customer acquisition, and retention.

- Define target audiences and create segmented marketing campaigns to effectively reach them.

- Work closely with the leadership team to align marketing goals with overall business objectives.

Campaign Management:

- Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social media, email, events, etc.

- Manage the marketing budget, ensuring efficient allocation of resources to meet campaign goals.

- Analyze campaign performance, generate insights, and adjust strategies for continuous improvement.

Brand Management:

- Oversee the development and consistency of the company's brand messaging across all platforms.

- Ensure that marketing materials, advertisements, and content align with the brand's voice and values.

- Collaborate with design and creative teams to produce high-quality content for marketing initiatives.

Market Research & Analysis:

- Conduct market research to identify trends, competitive landscape, and customer needs.

- Analyze consumer behavior, market performance, and campaign metrics to make data-driven decisions.

- Gather insights to refine marketing tactics and product offerings, and anticipate market shifts.

Team Leadership & Collaboration:

- Manage and mentor a team of marketing professionals, fostering a collaborative and results oriented environment.

- Collaborate with sales, product, and customer service teams to ensure marketing initiatives align with sales objectives.

- Lead cross-functional teams to deliver integrated marketing campaigns and projects.

Digital Marketing & Online Presence:

- Oversee the company's digital marketing efforts, including SEO, SEM, social media, content marketing, and email marketing.

- Work with the web development team to ensure the company's website is optimized for user experience and conversions.

- Manage social media platforms, including content creation, community management, andpaid advertising.

Content Creation & Communication:

- Lead content strategy and creation, including blogs, whitepapers, case studies, videos, and other marketing collateral.

- Ensure that messaging is clear, compelling, and tailored to specific target audiences.

- Oversee public relations and media outreach to maximize brand visibility and reputation.

Event Planning & Promotions:

- Plan and execute company events, webinars, trade shows, and conferences to increase brand exposure.

- Coordinate promotional activities and partnerships to enhance customer engagement and loyalty.

Reporting & Performance Tracking:

- Monitor and report on marketing KPIs, campaign performance, and ROI.

- Provide regular updates to senior management on marketing initiatives and progress toward goals.

- Use analytics tools (Google Analytics, HubSpot, etc) to measure success and optimize marketing efforts.