Freshtohome Foods - General Manager - General Trade - Dairy/Chilled Food Products

- Ownership of general trade business vertical including budgeting, visibility, monitoring and controlling.

- Achieving the monthly/annual sales targets at national and regional level for all products. Establishing Distributor network including ( identification, selection , On boarding and managing) as per the company's expansion plans.

- Ensuring adequate distributors in the zone are appointed on time and are operational through proper coordination.

- Responsible for the top line and bottom line for General Trade.

- Working closely with the top management and regional business heads and the consistency of the brand and supporting them with initiatives which are in line with the business objectives.

- Partnering with Branding, Trade marketing, Supply chain and ensuring flawless execution. Overall ownership of activity/ promotions and trade marketing activities across general trade outlets.

- Operating all Schemes & Promotional Activities (Marketing & Sales).

- Developing and managing sales budgets, and overseeing the development and management of internal operating budgets.