Freshtohome Foods - Assistant Manager - CRM

- Development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs, roadmaps, and Consumer Relation strategies.

- loyalty and retention marketing strategies.

- responsible for retention campaigns, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution.

- how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.

- demands extensive cross-functional collaboration, good communication skills, excellent project managerial skills, creative skills, and a process-focused aptitude

- plays the main role of managing the business day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms.

- manages key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications.

- overseeing the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs.

- structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact.

- oversees and coordinates the implementation of new CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the internal IT department, third-party ecommerce providers, and email service providers

- business-wide consumer analytics and behavioral reporting, development of consumer segmentation models along with internal and external analysts and based on common characteristics inclusive of purchase history, consumer type, consumer behavior, and demographics. He drives the continuous optimization of on-site product recommendations, cross-selling and merchandising opportunities based on segmentation models and desired actions.

- implements relevant, approved online marketing campaigns, as well as offers for cross-platform communications that are founded on segmentation models and the businesss goals. The CRM manager also provides strategic guidance to CRM strategies that will be inclined to drive maximum ROI. He also performs consumer Journey Mapping and analyzes business touch-points in order to increase the businesss commercial opportunities.

- works closely with the IT department in an effort to better understand all CRM feeds and data flowing in and out of CRM program management tools.

- will work with third-party vendors in order to improve consumer communications and remarketing campaigns.

- The CRM manager also has to possess strong analytical skills coupled with project management and planning skills. A candidate for the position must demonstrated a substantial knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing.

3-5 years in a similar profile in preferably egrocery/ecommerce company