Freshtohome Foods - Assistant Manager - Community & Social Media

We at Freshtohome are looking for a Social Media Manager.

About Us :

FreshToHome (www.freshtohome.com or FTH), is India's first and largest omnichannel company revolutionizing through technology the way consumers consume fresh meat and seafood. With 5 lakh plus happy customers it is Indias

fastest growing fresh produce company with main focus on delivering fresh meat and seafood through its online and physical stores.

Currently operational in all big metros; Mumbai, NCR, Bangalore, Chennai, Hyderabad, Pune, Jaipur, Coimbatore, and Kerala state. FTH also has operations internationally in the UAE. On a strong growth path, FTH plans to double its footprint in the next year.

FTH is headed by CEO - Shan Kadavil, a consumer internet veteran and former India head for Zynga Inc. Shan and team are on the mission of creating India's trusted destination for fresh, chemical free food produce. This is done by directly connecting with farmers & fishermen through disruptive patented technology and then enabling consumers to access the freshest, chemical free produce through an easy to navigate App/website platform and home delivering for convenience.

The winner of numerous awards, FTH is also the - fastest startup in Indian ecommerce industry to grow from 0 to $5M revenue- according to Mr Rajan Anandan, MD Sequoia(India & SEA).

The strength of the business model has gained confidence in the investor world and brought in investments of USD 152Mn from marquee investors like Iron Pillar, Ascent Capital, Abu Dhabi Investment Office (ADIO), Investcorp, Investment Corporation of Dubai (ICD), among others

Being a well-known and deeply trusted brand, the mission is to now accelerate growth through various initiatives and we are looking out for enthusiastic, competent

and passionate individuals who think disruptive ideas to join us on our mission to build the world's largest vertically integrated fresh food company.

Work Location: Bangalore

Experience: 4-6 years in Social Media Management, Content & Campaigns in e-commerce(preferably from food)

Required Experience & Skills:

- A great storyteller who loves conversations

- Degree in journalism, Mass Media, Communications or MBA in Marketing

- Great copywriting skills

Personal & Interpersonal Skills :

- Love conversations + Love tech +. Great storyteller

- Creative thinker

- Great sense of aesthetic

Key Responsibilities :

- Be in charge of the social media presence and shape and build the brand identity of FreshToHome.com online

- Define the brands social media strategy and chart the calendar of campaigns and the execution plans

- Strong understanding of social media- Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat. Understand what makes brands tick on these media, how audiences react. Should live and breathe social media

- Come up to speed on understanding the brand and then manoeuvre the presence on social. Pick out areas of affinity and then make the brand resonate strongly with selected audiences

- Ensuring clear and consistent voice and tonality of the brand across media

- Have a strong feel of the channel and audience pulse and conceptualise campaigns which will have a strong and lasting impact

- Oversee all social media interactions between customers and the organisation

- Build a strong network of influencers and communities

- Social listening when people mention the brand and understanding sentiment. Formulate replies and engage with consumers.