Fraganote - Senior Brand Strategist - D2C

Key Responsibilities

Brand Strategy & Luxury Positioning

- Define and refine the brand identity, voice, and aesthetic with a clear luxury narrative

- Develop strategic campaigns and storytelling that enhance brand equity

- Ensure brand consistency and elevate premium perception across all channels

Performance Marketing & Growth

- Partner with growth and digital teams to drive traffic, conversions, and brand awareness

- Support performance marketing campaigns (meta, paid search, etc.) with strong brand creative

- Analyze performance metrics and optimize brand efforts for results and ROI

Influencer & Community Marketing

- Build a network of aligned influencers and tastemakers in beauty, fashion, and culture

- Develop and manage influencer campaigns, gifting strategies, and long-term ambassador relationships

- Monitor performance and engagement to refine approach

Photoshoots & Visual Content

- Lead the creative vision and production of campaign, e-commerce, and social shoots

- Oversee art direction, styling, and casting in line with luxury positioning

- Ensure visual assets resonate with aspirational and brand-forward audiences

Brand Collaborations & Partnerships

- Identify and manage luxury-aligned brand collaborations that expand reach and storytelling

- Own end-to-end execution including concept, launch strategy, and promotion

D2C & E-Commerce Presence

- Maintain and enhance the e-commerce experience through product storytelling, imagery, and UX

- Collaborate on CRM, email, and retention strategies to drive lifetime value

- Ensure the digital storefront reflects luxury quality and brand depth

Offline Expansion & Experiential

- Support entry into luxury retail, pop-ups, and boutique partnerships

- Conceptualize elevated in-store experiences and activations

- Work with partners to ensure premium execution and consistency

Market Insight & Reporting

- Track competitor activity, consumer behavior, and cultural trends

- Report on campaign and brand performance across key KPIs

- Use data to refine creative strategies and brand growth opportunities

Qualifications

- 6+ years of experience in brand, marketing, or creative strategy (luxury, beauty, or lifestyle preferred)

- Proven ability to position and grow a premium/luxury brand

- Strong understanding of D2C and omnichannel brand building

- Experienced in influencer marketing, content creation, and partnerships

- Highly organized, creative, and performance-driven

- Excellent communication, leadership, and collaboration skills

- Passion for fragrance, aesthetic detail, and cultural nuance