Job Description:  - Associate Director in Marketing Effectiveness team is a leadership position responsible for providing best in class analytical services delivery. Must be a well-rounded leader, with the ability to approach projects both operationally and analytically and lead large teams and client engagements.   - This individual should be a proven expert in applying and fitting diverse analytic methodologies to problem solving in the area of marketing effectiveness, CRM and Digital media Analytics.   - The key focus of this position will be around leading delivery teams in influencing the customer decision journey, improving Customer Experience & Retention using cutting edge analytical methods and business intelligence   Position Expectations:   - Develop the integrated marketing effectiveness Practice, lead a team of people comprising of both direct and indirect reports and motivate the group through clear communication and cutting edge methodology   - Leads team in the data synthesis process, solution design and creation of actionable insights, implications and recommendations to address client's business issues and /or identify opportunities in the areas of marketing optimisation, pricing analytics, social/digital analytics  - Participate in the sales process to scope client needs and frame up Fractal's approach.   The Person :  Qualification & Experience   - 7 + years of experience in analytics consulting with an emphasis in the CPG / Retail Analytics, CRM Analytics and Digital Media/Social Media Analytics with at least 3+ years of leading large team and working across cross cultural teams   - Excellent track record of engaging at C-suite level and excellent at stakeholder management and is able to drive groups, including senior level groups, to conclusions   - Selects from a range of analytic methods to design and conduct analysis appropriate to each project   - Knowledge of variety and advanced analytic and research approaches, including: marketing mix models, price/promotion models, SEM, segmentation, forecasting. digital attribution, machine learning, good visual storytelling skills  - Good Thought Leadership & ability to structure & solve business problems, innovating, where required  - Must have the ability to adapt to changing business priorities in a fast paced business environment   Education: MBA or advanced degree in a quantitative discipline is required or BE or Masters  Company Profile:   Fractal Analytics believe analytics is critical to develop a deep understanding of consumers and earn customer loyalty, and make better data-informed decisions. Leading global companies partner with Fractal Analytics to build breakthrough analytics solutions, set up analytical centers of excellence, and institutionalize data-driven decisioning.   We help businesses:   - Understand, predict and shape consumer behavior through advanced analytics   - Improve effectiveness of marketing, pricing and supply chain management   - Harmonize data, tell visual stories and forecast business performance.   We are the most global analytics provider in the world serving Fortune 500 companies in CPG, financial services, insurance, retail, technology and life sciences in over 150 countries. We have offices in San Mateo, New Jersey, London, Singapore, Mumbai, Gurgaon and Dubai.   For more information, visit www.fractalanalytics.com.

Mumbai

Fractal Analytics - Associate Director - Marketing Effectiveness 

Fractal Analytics - Associate Director - Marketing Effectiveness  ,Job Description for Fractal Analytics - Associate Director - Marketing Effectiveness  in Fractal Analytics in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for Fractal Analytics - Associate Director - Marketing Effectiveness  in Fractal Analytics in  Mumbai for (7-10) years of experience. Apply Now!