Founding Team Member - Digital & Offline Marketing - Apparel eCommerce Startup

Founding Team Member, Digital & Offline Marketing - Apparel e-Commerce Startup

We are looking for a sharp, creative and high-on-energy person to manage digital (and select offline marketing campaigns) for our e-Commerce startup in apparel space. The person should be a self-starter and should be able to take ownership of marketing for the venture.

The start-up is founded by IIM graduates with consulting experience.

Purpose of the job :

- Responsible for developing and executing the company's digital / online marketing strategy, planning and budgeting

- Design, implement and manage online (and select offline) marketing programs focusing on building awareness and customer acquisition

- Ensuring unit economics profitability after user acquisition costs (key KRA of the role)

Key Skills :

- Strong expertise and understanding of all type of digital campaigns. Good understanding of overall marketing requirements incl. offline marketing

- Thorough understanding of Social Media Marketing (especially Facebook), Blogging based marketing, Google Analytics, Google Ad words and other PPC campaigns, running e-mail campaigns

- Strong SEO/SEM Skills

- Strong analytical skills and expertise in measuring RoI across various marketing channels

Qualification / Experience :

- Should have hands-on experience in digital marketing, preferably in an e-Commerce company for at least 2-3 years

- Should have a proven track record - shown impact through digital marketing

- Should have strong communication skills

- Passion for apparel and fashion is a plus

- Candidates from premier institutes preferred

Location : Delhi NCR

Compensation : Mix of market compensation and ESOPs, based on experience and skills