FlywithVip. Com - Chief Marketing Officer - IIM

FLYWITHVIP.COM is a startup that has signed up with 300 celebrities in the country and auctions and raffles the inflight seat adjacent to the celebrity whenever they take a flight, with proceeds going to a charity which the celebrity supports. We launched this site in Feb 2015 with a flight with the Bollywood Shahenshah Amitabh Bachchan. Thereafter we've had flights with Anushka Sharma, R Madhavan, AbhishekBachchan, Rishi Kapoor, Asin and others. The celebrities signed up are from various spheres including India Inc (represented by Mr. Birla, Mr. Godrej, Mr. Bajaj, Mr. Narayan Murthy and others), Spiritual gurus (represented by Deepak Chopra and Sri SriRavishankar), Sports (represented by MS Dhoni, Virat, Rohit Sharma, Sania, Saina and others), Fashion Designers, Bank Chairmen's and MD's. Coming soon are newer genres like politicians and bureaucrats.

From end Oct our raffles will be offered to Vodafone, Idea, RCOM, BSNL, Tata Docomo users. Our mobile app will be pre-burnt into a million handsets of domestic handset makers Micromax and Lava in December. We are looking at raising around 200 cr for deserving charities in Year 2.

Profile Requisites : IIM kachaap. If you were one amongst the 3000 odd students that make it from the 218,000 odd applicants, that's a good start!!

Job Description : WE want to hire smart people, not to tell them what to do; but so that they can tell us what to do.

Perks : Free flights with Deepika Padukone, Katrina Kaif and Sunny Leone or whoever else you have in mind (no we don't have Elon Musk yet).

Position : CMO

Please find the role outline sketch aka JD for this business critical role.

- Need a suitable CMO, with a successful track record in accelerating the customer acquisition, largely through digital, and or other cost effective routes, at a rapid rate.

- Someone who's worked in a consumer internet start-up, and successfully scaled up the customer acquisition from seed round to series A round.

- Or someone who's worked in a mature start-up, and has successfully scaled up the firm to a large scale....but doesn't enjoy it anymore, as he/she doesn't get a kick in working in a large enterprise anymore, and is keen to get on boarded on a rocket, the next super start-up.

- Someone who is hands on and has successfully scaled up customer acquisition in smart ways at a super rate, and is looking to get a bigger kick in being in the front seat on the next Rocket.

- Is done with living in the shadows, and wants to carve out his/her big story under the sun now. Wants to sign his/her name over the next big start up story.

Key skills :

- Digital Marketing

- Social media marketing

- SEO/SEM

- Strategic Marketing Alliances

- Communication development

- Brand management

Responsibilities :

- Build and manage the brand marketing function, strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos. Being a great Marketing whiz isn't enough anymore you are an excellent recruiter (you will create your own team), a meticulous project manager, a precise communicator and moreover an avid learner.

- Formulate and direct the overall marketing and communication strategy (on air and off- air) for all channels, so as to achieve the desired audience reach and targets.

- Manage ATL, BTL, onsite creative and campaign management activities to drive brand.

- Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty, etc

- Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Go to market strategy : positioning, Strategic planning : Develop marketing strategies based on strong analytics

- Must have experience of handling both offline and online marketing in e-commerce companies.

- Entrepreneurial driven strategic thinking and ability to lead and drive critical business functions such as Brand, Marketing, Products, eCommerce is an essential requirement.

- The role requires deep understanding of business fundamentals with a strong ability for outcome based execution

- Develop long term brand architecture for products with ability to execute in short -term with clear milestones aligned to the Vision of the Company.

- Should have team handling capabilities as well as should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.) marketing officer, social media, marketing, ad words, startup, ppc

- Ownership of the P&L, Sales Target, Market share Target, Spends and Profitability.

- Ownership of the Brand and corporate sales goals through short-term and long-term activities.

- Developing business plans, analysis and execution for the achievement of the same within budgets.

- Structured thinker, who could bring clarity in any discussion.

- Exposure in leadership marketing role

Instead of the usual "requirements", let's just talk about how the expectations relate to the equity, so you know where you stand. As of today we've raised INR 6 cr in an angel round and current valuation is 35 cr, about (- ) % of which will be yours. A decent salary will come with future funding.

Is this a great job- .nope.Its awesome, phenomenal, mind blowing. In fact it's just about the most fun you can have with your clothes on. You'd be tap dancing to work everyday. We need someone for whom doing this is what he/she loves the most and hence its no longer feels like work ever.

If you've got what it takes drop in to our office for a cup of coffee and we'll make you an offer you can't refuse (hmm didn't you hear that in Francis Coppola's Godfather before).

Location : Mumbai

We will request for 2 professional endorsements for your candidature before confirmation.