FlyfinAI - Senior Online Marketing Manager

FlyFin is looking for an experienced Online Marketing Manager who has expertise in developing and executing search engine management and paid digital marketing activities that generate qualified web traffic and conversions for identified KPIs.

As an experienced candidate, you will evaluate keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives. You will work closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry's best practices.

As an experienced candidate, you will evaluate keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives. You will work closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry's best practices.

Responsibilities :

- Provides full execution of all core SEM activities and tactics.

- Plans and implements digital acquisition strategy, lead generation tactics A/B and multivariate testing, ad copywriting, keyword builds.

- Determines fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.

- Performs ongoing keyword discovery, expansion as well as optimize ad copy and landing page functionality.

- Schedules, monitors and optimizes all SEM and paid display advertising performance.

- Executes tests, collects, and analyzes data, identifies trends and insights to achieve maximum ROI in paid search campaigns.

- Analyzes performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.

- Analyzes cross-channel traffic and attribution.

- Prepares and presents regular analytical data & reports with defined KPIs and results tracking to proforma.

- Audits current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.

- Ensure accurate billing of all paid digital media.

Requirements/Preferences :

Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.

Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.

Job Specific Programs/Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager

Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.

Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.

Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.

Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

Qualifications and Experience :

5-8 years experience in SEM/SEO campaign management (Google, Yahoo! & Bing)

Google Analytics and Adwords Certification(s)

Experience with digital advertising for apps