FlyfinAI - Manager - Social Media

FlyFin is offering you a chance to be a part of the Brand Team. We are looking for an ideal candidate who will be an independent, highly motivated, creative individual with experience and a passion for differentiating in a crowded marketplace and connecting with current and future customers.

Our Social Media Manager will conduct the ideation, development, and deployment of social media content, including the scheduling, monitoring, and maintenance of our social media properties to achieve marketing and business goals, as well as manage the sales enablement process through all pertinent social channels based on audience segmentation. Ultimately, elevating brand awareness and driving meaningful social promotion, traffic and engagement.

Responsibilities:

- Manage social media marketing campaigns and day-to-day activities including but not limited to

- Bring to life relevant content topics to reach the target customers.

- Curate and manage all published content (images, video, written and audio/podcast).

- Monitor, listen, and coordinate business responses to users...

- Develop and expand community and/or influencer outreach efforts.

Oversee development of:

- Social Posts with writing and communications teams

- Social Graphics with the design team (profile covers, post imagery, thumbnails)

- Paid Social Ads with writing and design teams

- Social Media websites/microsites with the brand and digital teams

- Analytics with digital and SEO teams

- Orchestrate the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.

- Analyze key metrics and A/B test strategy as needed.

- Become an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.

- Demonstrate ability to map out a comprehensive social marketing plan. Drive strategies that are proven by testing and metrics.

- Monitor trends in social media tools, applications, channels, design, and strategy.

- Identify reputational risks and opportunities in user-generated content surrounding the company. Report notable risks to appropriate management.

- Maintain an annual strategic social media calendar and coordinate and align with the PR and corporate communication teams.

Requirements (Knowledge, Skills, and Abilities):

- Demonstrates creativity and documented immersion in social media.

- Proficient in digital content marketing.

- Experience sourcing and managing digital content development and publishing.

- Able to articulate and demonstrate why ideas are analytically sound.

- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.

- Can effectively communicate information and ideas through written, audio, and video formats.

- Thrives in a fast-paced environment.

- Possesses functional knowledge working within a CMS.

Education and Experience:

- 2+ years of experience in social media marketing.

- Influencer recruitment and management are a must.

- Content curation and blogging skills as a plus.

- Marketing degree is welcomed, but not required with relevant work experience.