Flower Aura - AVP/Head - Digital Marketing

Company Overview:

Bakingo, founded in 2017 by Himanshu Chawla, Shrey Sehgal, and Suman Patra, is an online-first bakery brand. The company currently operates in 13 cities through its 75 Dark Kitchens in India. For more information, visit www.bakingo.com

FlowerAura, founded in 2010, is a leading gifting brand in India, offering a wide assortment of gifting solutions, including Flowers, Cakes, Plants, and Personalized Gifts. FlowerAura specializes in same-day deliveries across 600 cities and over 20,000 pincodes in India. For more information, visit www.floweraura.com

We believe to be at the forefront of innovation and customer satisfaction. We are seeking a dynamic and results-driven Head of Digital Marketing to lead our digital marketing efforts and drive our online presence to new heights. If you are passionate about digital marketing, possess excellent leadership skills, and have a proven track record of achieving ambitious goals, we want to hear from you.

Responsibilities:

1. Campaign Planning and Execution: Oversee the end-to-end lifecycle of marketing campaigns, from setup to execution, reporting, and optimization. Utilize data-driven insights to refine strategies and maximize campaign effectiveness.

2. Marketing Strategy Leadership: Lead and develop marketing strategies across App Marketing, SEO, SEM, Retention Marketing, Retargeting, Email, and Social Media.

3. Content Marketing: Create and manage a content calendar. Lead the content marketing team in executing content plans. Analyze performance and continuously improve content marketing efforts.

4. Affiliate Marketing & Partnership Program: Develop and manage affiliate marketing programs and strategic partnerships to expand our reach and drive growth.

5. Team Building & Team Nurturing: Lead, mentor, & manage the marketing and content team. Ensure high performance, skill development, and effective collaboration within the team.

Competencies:

- Passionate about digital marketing.

- Exceptional problem-solving skills with a creative mindset.

- Clear and effective communication skills.

- Proven track record of setting and achieving challenging objectives.

- High level of integrity, autonomy, and self-motivation.

- Hands-on experience with SEM, Retention/ CRM Marketing, SEO, & Social Media Marketing.

- Proficiency with Google Analytics.

- Previous experience in the Ecommerce/Internet industry.

- Demonstrated experience in building and nurturing high-performing teams.

Qualifications:

- Education: MBA preferred; B. Tech graduate can also apply.

- Minimum of 5-9 years of relevant work experience.

- Must have worked in an internet company for at least 4 years.