Flock - Manager - Digital Marketing - IIM/IIT/MDI/ISB/FMS

What is the Company like-

Directi is a group of businesses comprising of successful businesses founded by Bhavin Turakhia which includes Radix, Ringo, Flock, Media.net and Zeta. These businesses comprise 1500+ people across 8+ offices, with over 9 million customers, revenues over $200 million, a net worth of over $1.4 billion and multiple category leading global brands across business areas as diverse as web presence (domains, hosting, cloud-infrastructure), online advertising (contextual advertising/ad networks), communication & collaboration (voice and messaging) and payments (benefits and compensation).

What is the Business Unit like-

Flock is the #1 Team Messenger, with an aim to increase communication and collaboration for teams of all shapes and sizes. At Flock, we believe that enterprise communication should be richer and efficient. With that goal, we have developed and deployed an outstanding suite of apps that enhance workplace communication and productivity.

With teams at companies like Ogilvy, Oliver Wyman, Endurance International Group, ESPN and Healthkart improving their workplace collaboration using Flock, we are already helping teams have richer and more efficient communication around the globe.

We are looking for a dynamic Digital Marketing Manager to own digital marketing for Flock, the #1 Team Messenger. In this role you will be responsible for all aspects of our marketing strategy spanning high-performance digital campaigns, affiliate marketing and creation of high-quality content.

What is the Job like?

As the Digital Marketing Manager you will be responsible for growing our base to millions of users and beyond. Your responsibilities will involve:

Strategizing and executing efficient Online advertising campaigns to get mobile app installs through facebook, google, recommendation apps, app stores and other ad networks

Conceptualizing and designing effective digital ad campaigns for various media

Submission, ranking and promotion of our applications in the iphone, android, mac and chrome app stores

Building and tracking conversion funnels using internally developed dashboards as well as 3rd party tools such as Google Analytics, Mixpanel, Appsflyer and more

Building and managing our global offline and online affiliate network including implementation of tracking and tooling for the same

Managing product release announcements

Who should apply for these roles?

You have an MBA from a top tier B-school and an engineering degree (preferably in IT)

You have immaculate written and oral communication skills, excellent business acumen, and a penchant for marketing internet products

You have a flair for building creative content and can create outstanding presentations

You have exceptional digital marketing skills and are very well acquainted with Facebook / Linkedin advertising, Display Advertising, Video advertising, SEM including advanced concepts concerning remarketing, custom audiences, multi-variate testing, RTB etc

You have led the digital marketing function at an Internet company, or been in a senior role at a media company and have built and executed major campaigns from the ground up

You understand web technologies in depth (Cookies, HTML, JavaScript, A/B testing, etc.) and preferably have had some coding experience

You hold relevant certifications in digital marketing (preferred)

You are highly numerate and believe in measuring and analyzing everything you possibly can

You are very hands on (can execute and manage campaigns)

You are passionate about building a brand in the consumer web space