Flipkart - Senior Manager - Seller Marketing - Brand Positioning & Marketing Communication

Brand Positioning & Marketing Communication:

- Own and be accountable for the overall charter for Brand Flipkart Seller Hub & Strategic Project (Flipkart Samarth Program)

- Develop core consumer positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors.

- Influence and contribute to marketing strategy with a focus on sellers by leveraging quantitative/ qualitative research insights and developing a strong understanding of the broader company ecosystem and competitive landscape.

- Relentless & continuous focus on identifying and implementing innovations at a strategic and content level.

- Establish clear KPIs for your programs and own relationship with cross-functional teams to ensure impactful testing agenda and measurement plan in place. Be accountable for reviewing program results to ensure continued improvement of marketing programs.

- Plan and lead successful marketing campaigns to efficiently drive awareness and adoption, including creative asset development and media planning.

- Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization.

- Liaise with the central teams to create brand properties for the marketplace that imbibes from the mother brand.

Brand Events:

- Annual strategy for big-scale and medium-scale events for existing & new sellers.

- Drive continuous innovations for creating best-in-industry standards across events - online & offline.

- Create briefs to optimize budgets & costings and identify elements for the overall structure.

- Get competitive quotes and ensure the best vendor & partner associations.

Program Management:

- Understand Seller Pain points, use data Insights for coming up with hypotheses to solve business challenges and transform these into a roadmap of capabilities based on measurable, trackable outcomes and be a truly Seller Obsessed Program Manager.

- Expected to be an advocate of the seller by bringing in the sellers perspective when designing, developing, and testing solutions.

- Oversee Social Media seller engagement, Seller community engagement, Events.

- Ability to work in an ambiguous environment.

- Ability to handle changing priorities and use good judgment when working in stressful situations.

- Demonstrated experience and proficiency for effective communication of goals and strategies across multiple leadership levels of an organization.

- Proven ability to influence internal/external stakeholders without authority to adopt new processes/ initiatives.

- High attention to detail including proven ability to manage multiple competing projects and priorities simultaneously.

- Ability to think strategically and execute methodically.

- Press Relations for Marketplace:

- Identify stories within the marketplace for press announcements.

- Collate all data and talk points for the story.

- Work with product, business, and all relevant teams to identify the stories and create successful press interventions.

- Create the B-docs for all stories before going to press, whilst identifying the media preferences.

Learning & Development:

- Directly responsible for creating engaging content for various launches & initiatives

- Fulfill all learning & training needs of sellers wrt any aspect of the business - onboarding, operations, business growth, experience, new platform feature launches, etc.

- Enable and responsible for the adoption of services & features for sellers.

Qualification:

- 6+ years of relevant work experience in eCommerce or consumer product companies.

- Experience in managing marketing teams.

- Knowledge & expertise across digital platforms and working in an agile work environment.

- Demonstrated ability to effectively manage and optimize marketing budgets.

- Strong analytical and quantitative skills - ability to use data to develop and optimize marketing programs.

- Experience hiring and managing a team/agencies.

- Understanding of Media planning and buying across digital media

- Relentlessly high standards and high attention to detail.

- Demonstrated success with industry-leading marketing programs.

- Ability to plan strategically, but stay on top of tactical execution.