Flipkart - Senior Manager - Marketing & Planning - Sell Side - Large Appliances

Senior Manager - Sell side(Marketing & Planning) - Large Appliances

- A Sell side role at Flipkart entails category management based on deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience

What this job entails : Customer understanding - Be the voice of the customer internally 

- Understand needs - even those that the customers themselves may not realize 

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Pricing - Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting. 

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising - Develop and execute plans to showcase the right products - Identify cross-selling and upselling opportunities 

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time - Identify the parameters customers use to make decisions and ensure catalog richness

Marketing 

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc. 

- Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

- Promotions - Create promotions to drive revenue, margins, etc. - Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

Catalogue - Own catalogue content creation - lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams 

- Drive better conversions through catalogue improvement & enhancement basis customer insights

Operations - Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same 

- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory.

Educational background - Graduation, MBA is preferred

 - Desire and ability to think like the customer 

- Ability to translate strategies into execution plans and take them to completion

 - Highly analytical - Willing to take calculated risks to grow the category 

- Excellent verbal and written communication with interpersonal skills 

- Strong understanding of technology and business 

- Must be willing to learn 

- Ability to connect with people across teams & levels - Strong bias for Action - Flipkart works at a very rapid pace