Flipkart - Senior Manager - Category Marketing

Skills Required :

- P&L understanding, consumer understanding and empathy, data centricity, bias to action, stakeholder management.

Responsibilities :

1. Category Marketing and experience

- Own home page performance metrics

- Own creation and execution of monthly events calendar

- Build robust traffic allocation framework to ensure overall and category wise targets are achieved

- Be the bridge between sell team and marketing team for all inputs to marketing on categories, offers, products to be used in acquisition and retention comms

2. Planning

- Create monthly and quarterly plans in collaboration with marketing, FK category teams and Shopsy buy team

- Track all input and output metrics and identify gaps against plan, create and own roadmap to fill the gaps

3. Collaborating for product interventions

- Identify and size opportunities for product interventions based on consumer behavior on platform and market and competitor intelligence

- Write detailed BRDs and work with product team to detail out the requirements

- Measure impact and work with product on iterations/ modifications when required

- Work across discovery (search, merch, reco), pricing, promotions and catalogue interventions

4. Analytics

- Own and manage all analytics and reporting centrally for the sell function

5. People Management

- Build and manage a strong and highly motivated team