Flatworld Solutions - Head - Digital Marketing - IT/ITES Sector

Head - Digital Marketing ( IT & ITES sector)

JD : Digital Marketing (Senior Position)

SUMMARY :

- Flatworld Solutions is seeking an analytical, strategic and experienced professional to lead and execute our B2B marketing strategy for IT and ITES business verticals.

- You must love to work in an intense and exciting environment, thrive on challenging goals and be a great team player.

- You will report to the Leadership Team / CEO and will be responsible for developing and executing marketing strategies and tactics that result in exceptional outcomes for the business.

ESSENTIAL DUTIES & RESPONSIBILITIES :

- Identify/Develop/Execute marketing strategies, compelling campaigns and partnerships to accelerate lead generation, revenue growth, drive traffic to our websites, increase sales pipeline, customer acquisition and nurture our existing database of leads

- Improve operational processes and reporting related to lead generation programs to measure effectiveness, performance and ROI of marketing spend

- Provide direction for strategic decision making by analysing each Demand Gen channel, identifying and understanding changes that drop/increase quality and quantity within each funnel

- Work closely with sales and operations teams to efficiently execute day-to-day objectives in line with high-level business goals

- Responsible for lead generation using social media channels - SEO, SEM, Linkedin, Content Marketing, ABM, Email Marketing and Marketing Automation

- Work effectively with the team to create a strong content marketing strategy and thought leadership plan

- Engage with external agencies effectively on SEO and Content Marketing to promote visibility amongst prospect customers

- Constantly track marketing KPI's, prepare weekly/monthly/quarterly reports for the executive team based on annual marketing objectives that demonstrate contribution to new and add-on revenue goals

- Focus on building Flatworld brand awareness through the social media pages both to enable increase in the business queries and attracting talent.

- Responsible to evaluate the success of marketing programs and seek ways to improve returns promptly.

COMPETENCIES (SKILLS AND ABILITIES) :

- Demonstrated ability to deliver B2B marketing programs with proven results in IT & ITES industry

- Strategic thinker who can analyze markets and opportunities

- Excellent written and verbal communication skills

- Ability to manage a team of 8-12 members

- Superior business and financial acumen

- Ability to thrive in a fast-paced environment

- Ability to dig into data - analyze performance metrics for different marketing campaigns

EDUCATION & EXPERIENCE :

- Bachelor's or Master's Degree in Marketing or related field

- 10+ years of experience in IT & ITES, with B2B marketing for BPO or IT services

- 5+ years of experience in working directly with sales teams to build pipeline and accelerate deals in the pipeline

- 5+ years of experience in a leadership role and managing a team.