Fitpage - Product Lead - Marketing & Growth

Fitpage is an endurance-first fitness tech start-up based in Mumbai. We are building the base of a fitter India by getting everyone to 'move more'. We bring pure science and use technology to personalize content, nutrition and physical fitness needs for people of all abilities.

Fitness is an overused term and the value of being 'fit' is understated. Fitness is not a rocket science but being fit seems to be. It becomes achievable when it's personalized and yet scalable. Our exercise physiologists build complex algorithms and technology makes them usable. We personalize all our services to each individual, everyday. If you want to be a part of this journey, accept the challenge.

@fitpage we are looking for a dynamic person to Lead our Marketing team. If you're excited to be part of a winning team, this is a great place to grow your career. You will be responsible for developing the marketing strategy of the firm including its go to market and scaling strategies.

Product Positioning: As a lead you will develop a compelling product positioning for multiple products at Fitpage.

Product Roadmap: Collaborate with the product team, helping them craft, define and modify our roadmap based on both customer and market activity

Product Marketing Vision: Define the vision for the PMM function for a product or set of products and rally all stakeholders towards this vision.

Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insights

Product Launches GTM - Collaborate closely with product and marketing teams to position our products, help carry out competitive research and benchmarking to build a compelling narrative around differentiators when taking features to market. Work closely with marketing, content and customer-facing teams to deliver on the GTM strategy.

Social Media Content Strategy - Work with the social media team to build the brand value and strategy of the company across the various digital platforms.

Build the team - Develop and grow the best in class Product Marketing team at Fitpage.

Qualifications :

4-6+ years of product marketing experience in B2C.

Successful expert who has created and executed product marketing strategies managed budgets and led hands-on execution

Have developed the positioning, messaging, and content for products that serve multiple use cases and personas

Ability to size and prioritize market opportunities and build business cases, analyze competition and build competitive intel and collect and use customer insights using both qualitative and quantitative methods to drive strategic decisions.

Self-starter with the ability to navigate ambiguity and challenging priorities