Firstsource - Assistant Manager - Marketing

Job Description - Assistant Manager - Marketing

Firstsource Solutions is a leading provider of customized Business Process Management (BPM) services. Firstsource specialises in helping customers stay ahead of the curve through transformational solutions in order to reimagine business processes and deliver increased efficiency, deeper insights and superior outcomes.

We are trusted brand custodians and long-term partners to 100+ leading brands with presence in the US, UK, Philippines and India. Our 'rightshore' delivery model offers solutions covering complete customer lifecycle across Healthcare, Telecommunications & Media and Banking, Financial Services & Insurance verticals.

Our clientele includes Fortune 500 and FTSE 100 companies.

Job Overview:

The Assistant Manager Marketing is responsible for providing strategic marketing support to the HPHS Business. This role will have an understanding of data-driven content, branding, and omni-channel marketing with experience in marketing strategy, content creation and campaign development.

The ideal candidate has hands-on experience creating and managing content, and campaigns within a B2B environment.

Key Roles and Responsibilities:

- Planning, coordinating, and maintaining marketing activities to ensure alignment with strategy, brand, and company goals

- Managing the design and production of promotional materials, brochures, articles, and newsletters.

- Collaborating on website design and management

- Assisting in comprehensive management of marketing campaigns and events, both physical and virtual

- Effectively work with various internal partners (business line partners, design and other marketing resources) and external agencies as needed to create and support integrated marketing plans.

- Support inbound marketing efforts and collaborate with Sales to increase lead gen

- Regularly measuring the effectiveness of content marketing and campaigns

COMPETENCIES (SKILLS AND ABILITIES)

- Demonstrated ability to deliver B2B marketing content with proven results in the Healthcare/IT Software/IT Services industry

- Superior written and verbal communication skills

- Time management, prioritization, organizational skills and a keen attention to detail.

- Effective presentation of information and strong communication skills for responding to managers and coordinating with vendors as necessary.

- Ability to work independently & collaboratively

EDUCATION AND/OR EXPERIENCE

- Bachelor's or Master's Degree in Marketing or related field.

- 5 - 7 years of experience in B2B marketing in Healthcare or IT Services

- Experience building content marketing assets (case studies, articles, white papers, testimonials, etc.)

- Understanding of Search Engine Optimization strategies and tactics

- Experience coordinating multiple complex projects from conception to completion

Reporting Structure:

Reporting to : Senior Manager, Marketing