Finnable - Lead - Growth Marketing

We're looking for someone who'll be the driving force behind Finnable's mission to make young India financially able by bringing dignified credit to India's salaried professionals-the - 30,000/month earners who've been overlooked by traditional banking.

As the ecosystem builder for our platforms-Finnable Personal Loan, TrackMyPF, Finnable Mantras, and our community of salaried professionals with shared financial goals-you'll shape how millions experience financial empowerment.

What You'll Own:

- The Growth Engine: Build acquisition channels from scratch that actually work for our audience-not just copy what the big players are doing.

- The Brand Narrative: Craft our story so it resonates with real Indians planning weddings, renovating homes, or facing medical emergencies.

- The Numbers That Matter: COA, conversion rates, retention-if it impacts growth, it's yours to optimize.

- The Community: Transform our users from borrowers into advocates who champion Finnable in their communities.

What You'll Do:

- Design and execute digital campaigns that deliver real ROI, not just vanity metrics.

- Create marketing that speaks to our audience's aspirations, not just their problems.

- Build analytics systems that tell us what's working and what isn't.

- Craft retention strategies that turn one-time borrowers into lifetime customers.

- Develop content that educates and empowers-not just sells.

Who You Are:

- Someone who's built and scaled marketing at consumer-focused fintechs in India.

- A blend of strategic thinker and hands-on doer-you plan the big picture but can also execute when needed.

- Data-driven in approach, but you understand the human stories behind the numbers.

- Passionate about financial inclusion-you see lending as a way to unlock potential, not just a transaction.

- If you're looking to put your marketing skills toward something that genuinely improves lives-not just drives downloads-this is your opportunity to help millions of Indians access the credit they deserve.

- Come join us and be a part of our growth story!
-