FinJo - Manager - Marketing

What would you be required to do?.

- Planning campaigns/marketing activities.

- Concept formulation based on the brief and business objective.

- Liaison with the Creative Agency for content, Creatives, Artworks and other assets for ongoing campaigns (both internal and external).

- Keep abreast of new developments and incorporating them as per the brand fit.

Social Media Marketing:.

- Responsible for driving the Social Calendar (Creatives, Post Copies).

- Design and drive Paid Marketing Campaigns to deliver Quality leads for Sales Team.

- Plan and execute geographical boosting for Brand Awareness, engagement, and reach.

- Implement 360 Degree Digital marketing plan including all the suitable platforms, being Instagram, Facebook, YouTube, Twitter, Pinterest.

- Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.

- Manage reports and data analysis with all external stakeholders/ agencies.

Website and SEO:.

- Keyword planner and tracker Incorporate the same in the Blog content.

- GMB Progress tracker aid the performance with reviews and GMB optimization.

- Timely changes on the website - addition of new content, FAQs, media.

- Plan and work on platforms aiding Organic Search - Wikipedia, Quora.

Collaterals:.

- Ensure timely availability of the Promotional collaterals - Renders, Brochures, Folders, and other assets, as per need.

- Approve/close commercials with various vendors to print the assets.

Media Houses:.

- Coordinate with multiple media houses like Vogue, AD, Elle Dcor, HELLO! regarding Brand and. event collaborations.

Events:.

- Plan and collaborate with internal team/vendors/agencies for execution.

Hampers:.

- Conceptualise and collaborate with internal team/vendors/agencies for execution.

Inserts:.

- Oversee the focused location-wise mapping.

- Coordinate the planning and tracking of insert activity vs enquiries.

Performance tracking:.

- Analyse the spends vs results for all the marketing activities, maintain reports and share with the stakeholders.

Coordinating with Shoot and Edit team:.

- Shoots: Scout Vendors and attain a profitable win-win team.

- Responsible for Product photoshoot and Video assets (incorporating multiple rounds of edits, to arrive at desired outcome).

Skills needed:.

Master's degree in marketing, business administration, or similar.

Extensive knowledge of marketing strategies, channels and branding.

Superb leadership, communication, and collaboration abilities.

Exceptional analytical and problem-solving skills.

Experience with a luxury brand.

Strong time management and organizational abilities.