Fincity - Social Media Strategist

Our Hiring Philosophy

We're looking for candidates with a "can-do" attitude and a learning/growth-oriented mindset. A commitment to excellence and dedication is of utmost importance to us.

About Fincity

Fincity is pan-India financial decisioning platform focused on serving consumers through their life's most important financial decision - buying and financing a home by enabling a "one click" experience. We sit at the convergence of prop-tech and fintech by reimagining two largest industries globally - real estate and banking.

Responsibilities :

- Conceive, Develop, and Execute social campaigns, strategies, posting schedules for Facebook, LinkedIn, and Instagram

- Build robust processes for social story telling within a broader editorial framework

- Monitor online competitive presence and perceptions, research new blogs and channels for relevance and trend identification, report charter and maintain posting schedules

- Identify and manage relationships with key influencer partners

- Posting and gaining organic following + engagement in relevant groups on social media

- Tracking paid and organic post performance and profile performance

- Monitoring the company's social media accounts and offer constructive interaction with users

- Maintaining specific tone for each channel

- Maintaining the brand ethos and vibe across all channels

- Creating, launching, and tracking specific campaigns (eg. infrastructure campaign, informative campaign, brand profile campaign)

- Forming and maintaining solid relationships with influencers, channels, pages that have outreach to our target demography

Requirements :

- 3+ years' experience in social media management

- Command over written and spoken English

- Bachelor's in any field other than Marketing if the candidate has a flair for communication and storytelling

- Create, launch, and track specific campaigns (eg. infrastructure campaign, informative campaign, brand profile campaign)

- Form and maintain solid relationships with influencers, channels, pages that have outreach to our target demo

- Ability to track the performance of paid and organic marketing campaigns