Fincity - Product Marketing Manager

Company Overview:

Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, digital marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system.

Key Responsibilities:

- Develop and execute go-to-market strategies for new product launches.

- Collaborate with product management to align marketing strategies with product roadmaps and features.

- Create compelling product messaging and positioning that resonates with target audiences.

- Conduct market research and competitive analysis to identify key trends and opportunities.

- Develop sales enablement materials, including product presentations, FAQs, and case studies.

- Partner with the digital marketing team to drive product awareness and lead generation campaigns.

- Monitor and analyze product performance, user feedback, and campaign results to optimize strategies.

- Act as a product evangelist, representing the product at events, webinars, and customer meetings.

Qualifications:

- 4-6 years of experience in B2B SaaS product marketing.

- Proven track record of driving product marketing from 0 to 1.