Fincity - Copy Writer

Our Hiring Philosophy:

" Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us."

Fincity is pan-India financial decisioning platform focused on serving consumers through their life's most important financial decision - buying and financing a home by enabling "one click" experience. We sit at the convergence of proptech and fintech by reimagining two largest industries globally - Real Estate and Banking.

About the role

We're always looking for great folks to come and join us on this fantastic adventure. The creative team at Fincity believes in creating a brand that is honest, straightforward, and trustworthy. We are scouting for smart, obnoxiously talented, self-driven individuals excited about being part of one of India's fastest-growing startups. As a copywriter with the company, you will create compelling and innovative narratives and campaign messaging across digital media, video, mobile and audio platforms that connect brands to our TG in collaboration with the creative team.

Responsibilities

- Write clear, concise, and captivating copy that aligns with our clients' brand voice and resonates with our target audience.

- Collaborate with the marketing team to brainstorm ideas, develop concepts, and create content strategies that drive engagement and generate leads.

- Research and understand market trends, customer preferences, and industry best practices to inform your writing and ensure relevance and effectiveness.

- Proofread and edit copy to ensure accuracy, consistency, and adherence to brand guidelines, grammar rules, and stylistic standards.

- Optimize content for SEO to improve search engine rankings and increase organic traffic to our website and property listings.

- Work closely with design and video team members to integrate copy seamlessly into visual assets and multimedia presentations.

- Stay up to date with emerging trends and technologies in real estate marketing and content creation to continuously enhance our communication strategies and maintain a competitive edge in the market.

Requirements

- Degree in English, Journalism, Communications, Marketing, or a related field.

- Proven experience (2-6 years) as a copywriter, preferably in the real estate industry or a related field.

- Exceptional writing, editing, and proofreading skills with a keen eye for detail and a strong command of grammar, punctuation, and syntax.

- Creative thinking and the ability to generate original ideas and concepts that resonate with diverse audiences.

- Strong research skills and the ability to gather and analyze information from various sources to support your writing.

- Proficiency in SEO principles and best practices for content optimization.

- Excellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

- Familiarity with content management systems (CMS), social media platforms, and digital marketing tools is a plus.

Join our dynamic team and contribute your talent and expertise to drive the success of Fincity as a leading real estate finance brand in the industry. Apply now to embark on an exciting journey with us!