Financial Software & Systems - Assistant Manager - Digital Marketing

Key Responsibilities

The digital marketing manager oversees the digital marketing strategy of the company

- Develop and manage digital marketing campaigns

- Oversee a social media strategy

- Work on presentations/ printed material to supplement online products

- Manage and maintain the organization's website(s)

- Write and optimize content for the website and social networking accounts such as Linkedin and Twitter. Own social handles of the company and drive up following.

- Track and analyze website traffic flow and provide regular internal reports

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search Engine Optimization of the website(s)

- Fix any errors or bugs in online content

- Edit and post videos, podcasts and audio content to online sites

- Arrange webinars and webcasts

- Create online banner adverts and oversee pay per click (PPC) and management

- Write copy for email marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Key Skills

- Editing and writing skills: Devise and edit content for various digital platforms. Writing blog posts, video scripts will be an integral part of the job

- Speaking skills: Needs to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is

- Web development skills: Need working knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills.

- Tools: Candidates should have worked with-mail automation tools and should have curiosity about new tools and ability to work with them

- Video editing skills: Website and social media content

- Project management skills: Handle time-sensitive projects, multi-task and work to deadlines

- Attitudinal Skills: Can do attitude, ability to roll up sleeves and get work done is essential.