Key Responsibilities
The digital marketing manager oversees the digital marketing strategy of the company
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Work on presentations/ printed material to supplement online products
- Manage and maintain the organization's website(s)
- Write and optimize content for the website and social networking accounts such as Linkedin and Twitter. Own social handles of the company and drive up following.
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) and management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Key Skills
- Editing and writing skills: Devise and edit content for various digital platforms. Writing blog posts, video scripts will be an integral part of the job
- Speaking skills: Needs to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Web development skills: Need working knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills.
- Tools: Candidates should have worked with-mail automation tools and should have curiosity about new tools and ability to work with them
- Video editing skills: Website and social media content
- Project management skills: Handle time-sensitive projects, multi-task and work to deadlines
- Attitudinal Skills: Can do attitude, ability to roll up sleeves and get work done is essential.
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