Job Views:  
4151
Applications:  55
Recruiter Actions:  0

Posted in

IT & Systems

Job Code

578767

Financial Software & Systems - Assistant Manager - Digital Marketing

5 - 10 Years.Chennai
Posted 6 years ago
Posted 6 years ago

Key Responsibilities

The digital marketing manager oversees the digital marketing strategy of the company

- Develop and manage digital marketing campaigns

- Oversee a social media strategy

- Work on presentations/ printed material to supplement online products

- Manage and maintain the organization's website(s)

- Write and optimize content for the website and social networking accounts such as Linkedin and Twitter. Own social handles of the company and drive up following.

- Track and analyze website traffic flow and provide regular internal reports

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search Engine Optimization of the website(s)

- Fix any errors or bugs in online content

- Edit and post videos, podcasts and audio content to online sites

- Arrange webinars and webcasts

- Create online banner adverts and oversee pay per click (PPC) and management

- Write copy for email marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Key Skills

- Editing and writing skills: Devise and edit content for various digital platforms. Writing blog posts, video scripts will be an integral part of the job

- Speaking skills: Needs to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is

- Web development skills: Need working knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills.

- Tools: Candidates should have worked with-mail automation tools and should have curiosity about new tools and ability to work with them

- Video editing skills: Website and social media content

- Project management skills: Handle time-sensitive projects, multi-task and work to deadlines

- Attitudinal Skills: Can do attitude, ability to roll up sleeves and get work done is essential.

Didn’t find the job appropriate? Report this Job

Job Views:  
4151
Applications:  55
Recruiter Actions:  0

Posted in

IT & Systems

Job Code

578767

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download