Financial Advisor - Branch Banking

Job Description & Candidate Profile Document

Position - Financial Advisor (FA)

Business Unit - Branch Banking

Reporting to - Branch Business Leader (BBL)

Responsibilities

a. Relationship Management :

- Managing the banking and investments relationship of YES

- FIRST clients and responsible for overall growth of Liabilities & Investment business from HNI segment.

- Develop, manage, and expand YES FIRST customer relationships by providing service level which exceeds client expectations of most important customer segment.

- Identify current and potential relationship with additional revenue potential and grow business.

- Generating Incremental Business.

- Sales targets spread across liabilities, retail assets, business banking, forex, cards, investments etc.

- Proactively sell the full range of consumer and commercial product to current and potential Yes FIRST HNI Relationships.

- Increase CASA balance in allocated portfolio either through Deepening or Acquisition.

- Driving higher product and channel penetration to deepen mapped relationships and to increase wallet share with YES Bank.

- Customer Engagement

- Ensuring portfolio quality by regularly engaging with each mapped relationship and maintaining the desired relationship values.

- Face to the client and First person Responsible for service and sales satisfaction of mapped clients.

- Investment Advisory.

- Financial Planning and Investment Advisory to HNI clients.

- Driving revenue business to generate fee income through products like mutual funds, investments and insurance.

- Process and Audit

- Ensure all sales activity is recorded online as per the organizational process.

- Capture and maximize the business opportunity through detailed client profiling as per organizational process.

Expected

Age:

Candidate

Minimum 25 to Maximum 33 years

Profile

Education:

Graduation (Post Graduate preferred)

AMFI/NCFM/NISM/IRDA/JAIIB/CAIIB & such relevant certifications will be an added advantage.

Past Experience:

Minimum 4 years of work experience in Banking & Financial Services

Organizations

Other Aspects / Skills:-

- Good written and verbal communication skills

- Fully conversant with MS Office

- Excellent networking & interpersonal skills

- Sensitive to issues of confidentially and compliance

- Market knowledge of Retail Banking or Consumer Banking or Branch

Banking and Knowledge of regulatory guidelines