Finance Buddha - Manager - Digital Marketing - Fintech Startup

Job Responsibilities :

- The purpose of the Search marketing / PPC Marketing Specialist is to drive new user registrations through a variety of digital platforms with a focus on optimizing acquisition metrics such as cost per click (CPC), click-through rates (CTR), conversion rates, cost per acquisition (CPA), ROAS, and ROI by channel and media campaign.

- A minimum of 2+ years of hands on experience in managing paid search campaigns

- Create and manage marketing content across web, social media, email management, mobile, video, and traditional mediums.

- Drive web, email management, mobile and social media marketing campaigns

- Google Adwords certified (or equivalent experience)

- Proven PPC skills, optimization, and bid management techniques

- Manage Social Media content writing, Creating blogs and publishing content on blogs

- Finding and engaging social media influencers

- Proficient in developing and implementing Search Engine Optimization/Marketing (SEO/SEM) strategies

- Perform keyword research in sync with business objectives to optimize existing content and uncover new opportunities

- Should be able to provide SEO analysis and recommendations

- Strong communication skills, verbal and written, ability to make complex analytics into simple answers and ability to communicate at the executive level

- Strong organizational skills with attention to detail and accuracy of data

Skills/Experience Requirements :

- You will plan, manage, and execute PPC campaigns

- Conducting keyword research and creating lists of targeted search terms that are relevant to our website and business

- Analysing large sets of data and identifying patterns and trends to improve campaign performance.

- Maximizing traffic and conversions within a client's budget limit.

- Communicating and collaborating with internal team members to share knowledge and help overcome challenges.

- Delivering concise, accurate and actionable reports to the team.

- Continually researching and testing the latest cutting edge paid search marketing technique and features.

- Using Analytics tools, you will track, measure, evaluate and optimize online advertising performance

Education/Other Pre-Requisites :

- UG/PG

- Bachelor's degree in marketing, business or related fields.

- Be a self motivated person willing to understand a start up culture.

- Compensation range (In Rs.) : Will not be a constraint for the right candidate

Location of posting : Bangalore

Competitors

www.Bankbazaar.com

www.paisabazaar.com

These are the closest competitors of the company relevant to this role, however in our business model the entire lead fulfillment and execution is also done in-house leading to higher control and more economic value added per customer. The candidate will be expected to keep abreast of the trends in this space, and work towards implementing and enhancing the same for the company's platform.

Puja Singh
Contact No.
9901899983