Finadvantage Consulting - Content Lead

Position Overview: Content Lead

Do you have a passion for creating high-quality content that informs, engages, and converts? Are you a stickler for grammar and SEO best practices? If so, we want to hear from you!

About the Role:

We are looking for a talented Content Lead to join FinAdvantage's Marketing team. In this role, you will be responsible for developing, creating, and managing all aspects of our content strategy. You will work closely with marketing, sales, and other internal teams to identify content needs and ensure that our content is aligned with our business goals.

Responsibilities:

- Develop and execute a content strategy that drives brand awareness, engagement, and lead generation.

- Create high-quality, informative, and engaging content across various formats, including:

- Long-form content: Video scripts, case studies, blog posts, in-depth articles, white papers.

- Short-form content: Social media posts, website copy, creative copy, infographics.

- Conduct thorough research to ensure content accuracy and credibility.

- Have the basic knowledge of SEO and keyword planning.

- Manage and maintain our content calendar and editorial workflow.

- Edit, proofread, and ensure all content adheres to our brand voice and style guide. (We're grammar nazis here!)

- Manage content distribution across social media platforms.

- Analyze content performance and make adjustments to the strategy as needed.

Qualifications:

- 5-7 years of experience in content marketing, preferably in the finance and accounting industry, BFSI, Fintech or Finance related industries

- B.Com Graduate

- Strong written and spoken English communication skills.

- Excellent research and analytical skills.

- Experience in writing for other geographies, especially US

- Proven ability to create engaging content in various formats.

- Sound knowledge of SEO best practices.

- Experience with social media marketing.

- Proficient in MS Office Suite (Word, Excel, PowerPoint).

- Meticulous attention to detail and a passion for grammar.

Bonus points:

- Experience with content management systems (CMS) like WordPress.

- Experience with video editing or graphic design software.

- Understanding of financial and accounting concepts.

If you are a creative, results-oriented content marketing professional, we encourage you to apply!