FinAccel - Digital Marketing Manager - User Acquisition

FinAccel (Kredivo) is a fun, fast growing company with lofty ambitions. Starting with instant ecommerce financing, we are on a goal to disrupt unsecured lending in Southeast Asia, one of the fastest growing economic regions globally. Our first product, Kredivo, which integrates at merchant checkout, qualifies ecommerce buyers for instant ecommerce purchase financing at rates which are much lower than consumer finance companies. We do this by using breakthrough technology and science to unlock unprecedented insights about credit risk and fraud from multiple data sources: phone, social networks, telco, financial and location data.

FinAccel is founded by an experienced and well rounded team: Akshay Garg (cofounder Komli Media, acquired by Axiata), Umang Rustagi (McKinsey) and Alie Tan (PicStory). The company is backed by some of the biggest investors in the region: Jungle Ventures, GMO, AlphaJWC and 500 Startups. The company has a flat, egalitarian structure, no politics, no BS; people who are problem solvers and execute fast will thrive here.

Here is some press coverage about us:

https://techcrunch.com/2016/06/01/finaccel-takes-on-southeast-asias-lending-industry-with-easy-online-credit-service

https://e27.co/buy-now-pay-later-instant-credit-startup-finaccel-raises-7-digit-round-led-jungle-ventures-20160601/

Responsibilities:

- Plan and execute all paid display, social media, and email advertising campaigns for Kredivo's app

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- PPC Advertising - In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Quora and more), and content distribution and placement networks like Outbrain and Taboola.

- Email Marketing: Past experience with email marketing, lead nurturing, drip campaigns and marketing automation.

- Analytics & Optimization - Experience with funnel analysis, cohort analysis, A/B testing and Google Analytics to measure impact of all marketing activities

- Creativity & Design - Have a creative mind to leverage different aspects of the product to ideate and create creative content and campaigns

- Instrument conversion points and optimize user funnels

Requirements:

- Must possess at least a Bachelor's Degree/PG and at least 2 years of experience in running paid advertising campaigns

- Expertise in using Goog/FB Power Editor and 3rd party optimization tools such as AdEspresso, etc

- Familiarity with retargeting technologies and use cases

- Must be data-driven and possess strong analytical ability to discover trends and insights

- Must possess strong communication skills

Bonus points (optional) for:

- Work experience in a hi-growth startup (preferably ecommerce)

- Familiarity with best-in-class martech stack (Mixpanel/Amplitude, Appsflyer, MoEngage etc)