Posted By
Posted in
Sales & Marketing
Job Code
431669
Note: Candidates from industry like Tractor, Pump, Engine, Agricultural Implements, Fertilizers and Other agri based products which are sold in rural market through dealers & distributors should only apply.
Job Description:
- Define & drive all Sales & Marketing activities for Fieldking brand in half of Indian (South and West). This position could expand to a international market in years to follow.
- Define & execute marketing and sales strategy in line with organization's objectives with both top line and bottom line growth
- Identify, appoint, develop and manage strong and reliable channel partners, resulting in deeper distribution across the country
- Identify, appoint, develop and manage a team of capable and motivated sales and marketing professionals across the company
- Managing customer-centric operations & ensuring high customer satisfaction
- Lead market research to position existing products and envisage future business opportunities
- Conduct thorough consumer research, identify promotional avenues and evolving points of sale
- Develop pricing strategy & product mix with clear understanding of company, consumer and competition
- Lead brand building, visibility and recall initiatives for Fieldking brand across territory through effective ATL/BTL activities
- Identify and drive new revenue streams such as parts, new products etc
- Evaluate marketing budget deployment periodically and ensure adherence to planned initiatives and expenses
- Developing customer satisfaction programs, managing key account service strategy as well as conducting customer satisfaction measurement & feedback analysis
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Posted By
Posted in
Sales & Marketing
Job Code
431669