FIELDKING - Manager - Strategy & Business Planning/Product Marketing - IIM/ISB/MDI/FMS

Educational Qualification : MBA (Top Tier Institutes)

JD :

- Conducted primary and secondary research, both quantitative and qualitative, for analyzing country potential in terms of market size, competitive landscape and ease of doing business and prioritized domestic/international market entry based on various parameters

- Devised market entry strategy in close collaboration with the Director with respect to the overall go-to-market strategy including the business model, distribution and pricing

- Ministry of Agriculture of the respective countries to identify potential partners and forge strategic alliances

- Execute the go-to-market strategy developed through market analysis, in association with the business partners to achieve product- market fit

- Determines customers' needs and desires by specifying the research needed to obtain market information.

- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product changes.

- Assesses market competition by comparing the company's product to competitors' products.

- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.

- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.

- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.

- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.