Ferrero - Senior Brand Manager - Kinder

- Maintaining strong understanding of consumer, competitive and brand health. Updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.

- Liasioning with the Market Research function to track performance of the brand and on consumer behavior

- Tracking market campaigns like, Occasion Management, SKU performance and other KPIs for the Brand.

- Understand the global brand positioning, strategy and works towards implementing it in Indian market.

- Supports the category manager in communication and advertising strategies, briefing the advertising agencies with all information needed to produce effective commercials and advertisements.

- Helps the category manager in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research.

- Supervises the commercials and advertisements production to ensure the achievement of the objectives. Helps category manager in developing and implementing the operational marketing campaign to achieve the defined marketing objectives.

- Coordinates with sales team on the sales plans for the different SKUs, detailing the promotional activities to be carried out during the various phases.

- Liaises with Trade Marketing and Logistics functions to monitor the sales plan and analyses deviations of the results.

- To have complete SAP process understanding related to SKU development

- Liaise with Legal on the documentation and other legal related approvals

- To work with the packaging team on new packaging formats and packaging designs and with the Procurement team on developing the cost-effective packaging solutions.

- Develop and maintain a working relationship with external vendors, Media houses, Research agencies and Advertising agencies for promotional activities and Brand initiatives

Candidates with the following experiences are preferred:

- Min. Bachelor's Degree in Marketing

- 8 - 12 years of experience in Marketing

- Expertise in FMCG and Brand Marketing, with a strong emphasis on Strategic Marketing

- Understanding of different markets and cultures

- Fluency in English

- Familiarity with SAP Architecture is a plus