Fernandez Foundation invites interest from "Marketing Professionals" @ Hyderabad. Are you: - Self drive & motivated - Meaning driven - Looking at making a difference - Marketing magician Then this the opportunity you must explore. This full time position will require you to work from our office @ Bogulkunta (Hyderabad). Here's what you'll do as part of your work: - Increase organizational and brand awareness through marketing initiatives. - Strategize, formulate and execute the Annual - Marketing Plan, Budget, and the Marketing Calendar. Design and handle Digital and Social Media marketing initiatives/campaigns including: - Create and manage SEO, SEM, display advertising, email, and social media marketing campaigns. - Search Engine Optimization (SEO): Research and implement on-page and off page search engine optimization in order get pages ranked for high volume keywords. - Search Engine Marketing (SEM): Manage and optimize AdWords campaigns to acquire customers within agreed Cost of Acquisition benchmarks. - Social Media Marketing (SMM): Basic understanding of social media campaign management to maximize awareness, engagement, or conversions. - Google Ad-words: Track and monitor key metrics for websites, mobile app, social platforms daily. - Prepare all digital marketing MIS on weekly, fortnightly, and monthly basis. - Spot digital trends, research and recommend best practices within industry and B2C segment and amongst competitors. - Plan, design and execute all offline ATL/BTL marketing strategies like media planning, TV interviews, newspaper ads, hoardings etc. - Measure cost of customer acquisition and ensure compliance with agreed benchmarks. - Track conversion rates from inquiries to registrations of patients and suggesting initiatives for further improvement. - Build the digital marketing roadmap for the organization. - Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency. - Develop specific campaigns to create and maintain high levels of client interaction. - Oversee all the social media accounts. - Forecast performance trends and act proactively to increase the market segment. - Monitor competition and analysis, competition handling. - Stay up to date on the latest social media trends and implement them in Fernandez's marketing campaigns. Other Tasks: - General liaison, coordination and communications with in-house medical staff, non-medical staff, and department heads. - Perform other incidental tasks, as required. - MIS & reporting. Knowledge Requirement: - Extensive knowledge of Digital Marketing, Online/offline marketing concepts, strategy, and best practices. - High-level proficiency in MS office, Analytics and CRM. Skills Requirement: - Excellent written, verbal & presentation skills. - Excellent organizing and problem-solving skills. - IT skills. - Interpersonal skills. Behavior/Attitude, Personality type Requirement: - Positive and having the ability to work under timelines in close collaboration with internal and external stakeholders. - Pleasant, presentable, sensitive, mature & composed. To know about us in detail, visit - www.fernandezhospital.com

Hyderabad

Fernandez Foundation - Senior Manager - Marketing 

Job Description for Fernandez Foundation - Senior Manager - Marketing  in Fernandez Foundation in  Hyderabad for (12-15) years of experience. Apply Now!