FatakPay Digital - Business & Growth Manager - Digital Gold/Credit Cards/Micro Investments

Company Description:

FatakPay, located in Mumbai, is a FinTech company revolutionizing access to credit by providing quick and convenient solutions for financial emergencies. The company ensures transparency in transactions without interest fees or hidden charges. FatakPay focuses on creating powerful products and technology platforms to enhance employee welfare experiences for companies.

Role Description:

- The Business Manager for Digital Gold, Micro Investments and Credit Cards will be responsible for building and
scaling the distribution strategy for these products across multiple channels, ensuring business growth, and enhancing the customer acquisition strategy.

- The role will involve overseeing partnerships with external agents, digital platforms, and other distribution networks while optimizing the sales process, monitoring performance, and ensuring the alignment of distribution strategies with the company's overall business goals.

Key Responsibilities:

1. Strategy and Planning

- Develop and execute comprehensive distribution strategies for Off-book Personal Loans, Credit Cards, and

Digital Gold products.

- Identify and create strategic partnerships with external channels, including banks, fintech platforms, agents, and other financial institutions, to drive customer acquisition.

- Monitor market trends and competitor activity to identify opportunities for distribution growth.

- Lead the formulation of channel-specific goals and key performance indicators (KPIs), ensuring alignment with company revenue targets.

2. Sales and Channel Management

- Drive the distribution and sales performance of Off-book Personal Loans, Credit Cards, and Digital Gold, ensuring alignment with business objectives and customer needs.

- Establish and maintain a high-performance sales team, providing leadership and mentorship to achieve channel and product targets.

- Develop robust training and enablement programs for agents and third-party partners, ensuring they have the tools and knowledge to sell effectively.

- Expand and optimize digital and offline channels, ensuring maximum reach and penetration in key markets.

3. Performance Monitoring and Reporting

- Track and analyze distribution channel performance, providing regular updates to senior management.

- Lead performance reviews for sales partners and agents, ensuring targets are being met and providing corrective actions when necessary.

- Monitor key metrics such as loan disbursement volume, credit card activation rates, digital gold transactions, and customer engagement levels.

4. Product Launches and Campaigns

- Collaborate with product and marketing teams to design and roll out promotional campaigns for Off-book

- Personal Loans, Credit Cards, and Digital Gold.

- Ensure the seamless launch of new products and features, coordinating with cross-functional teams to ensure successful adoption.

- Lead product awareness initiatives through various channels, ensuring customers are well-informed about product features and benefits.

5. Risk Management and Compliance

- Ensure all distribution activities are in compliance with applicable regulations, risk management frameworks, and the company's internal policies.

- Work closely with the legal and compliance teams to ensure all third-party distributors and agents adhere to necessary regulatory requirements.

- Implement and monitor risk mitigation strategies to minimize loan defaults and ensure sound credit card and digital gold portfolio performance.

6. Stakeholder Engagement

- Build and maintain strong relationships with key stakeholders, including external partners, internal teams, and senior leadership.

- Collaborate with internal teams, including marketing, technology, legal, and operations, to ensure smooth implementation and execution of distribution strategies.

7. Innovation and Technology Integration

- Explore and integrate innovative solutions, such as AI-based credit scoring, mobile apps, or other fintech technologies to improve the distribution process.

- Leverage data analytics and digital tools to optimize distribution, customer segmentation, and targeting.

Qualifications and Skills:

Education: Master's degree in Business, Finance, Marketing, or a related field.

Experience:

- 3 - 8 years of experience in distribution or sales roles within the fintech or banking industry, with a strong focus on personal loans, credit cards, and/or digital gold.

- Proven experience managing large-scale distribution teams and driving business growth in a high-performance environment.

- Experience in building and managing partnerships with external distribution networks (e.g., agents, third-party platforms).

- Strong understanding of the fintech landscape, particularly in lending, digital payments, and digital gold.