Farmina - National Sales Manager - N&D Catgeory

Category Leadership:

- Strategize and execute the national business plan for the N&D category.

- Define and achieve sales targets, market share, and profitability goals.

Channel Sales Management:

- Develop and maintain strong relationships with key channel partners, including pet food retail stores, veterinary channel (KOLs), and breeder networks.

- Design and implement effective channel sales strategies to maximize reach and penetration.

Team Leadership:

- Recruit, train, and manage a pan-India sales team dedicated to the category.

- Set performance metrics and drive a culture of accountability and excellence.

Market Development:

- Identify market opportunities and create innovative go-to-market strategies tailored to the category.

- Collaborate with the marketing team to drive brand visibility, promotional campaigns, and demand generation.

Stakeholder Engagement:

- Work closely with the KOLs and breeder community to build advocacy for the Category.

- Conduct product presentations, training sessions, and engagement activities to strengthen partnerships.