Fabogo.com - Digital Marketing Manager

Salary Range: 7 - 12 LPA

We are looking for a domain specialist who can manage our SEO, SEM, SMM and all other digital efforts across all markets.

- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns across platforms

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions.

- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).

- Monitor and evaluate web analytics dashboards and SEO reports.

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements :

- Minimum 4 years of experience in digital marketing

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, Webmasters tool NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Up-to-date with the latest trends and best practices in SEO and SEM