FabAlley - Senior Manager/AVP - Brand Marketing

Hiring Sr. Manager/AVP Brand Marketing At Faballey & INDYA (Noida)

Role Objective: To develop and execute a strong vision for all our brands. To lead the brand team, and drive overall marketing to increase awareness, engagementt and revenue.

Key Responsibilities:

- Develop and implement a cohesive marketing messaging to increase brand awareness and increase conversion.

- Collaborate across functions to deliver an effective content marketing strategy to maximize awareness, engagement and revenue.

- Prepare and execute creative briefs for marketing campaigns, working with internal as well as external partners.

- Develop and execute a strong PR strategy, in tandem with a PR agency.

- Growth hacks - experiment with different content, visuals and communication strategy to ensure maximum brand visibility.

- Lead social media execution: end to end social media management, execution and optimisation.

- Lead influencer marketing - partner and onboard Influencers/ KOL's and other Production houses for brand collaborations.

- Lead the photo and video shoot ideation, conceptualisation, and execution.

- Design, optimise and manage the Marketing department's budgets.

Candidature :

- Should have a University Degree in Business in Marketing, MBA preferred.

- The person must understand the best practices of all main social media channels, which content and approaches work on each.

- Hands on experience, working on new age brands/ social channels