FabAlley - Manager - Digital Marketing

HIGH STREET ESSENTIALS PVT LTD (Faballey.com and houseofindya.com)

About Us :

- High Street Essentials Pvt. Ltd. Comprises of brands FabAlley and Indya, united by common passions to make great fashion accessible to all Indian women and lead a way to more inclusive and fashion forward world.

- We hire the very best people because they make us better. We are true innovators & - outside the box- thinkers who empower strong, smart contributors. We are candid. Forget buzzwords; we tell it like it is & we innovate fast. 

- We are tough, adaptive & atypical. We believe in building a career 'map', not a career 'track'. If you thrive in an entrepreneurial environment, a place where you have a direct impact on the outcome of your team's projects, we might just be the place for you.

- Think you have what it takes to join our team? We'd love to hear from you.

Position : Manager - Digital Marketing

Location : Head Office - Noida

Role Objective : 

- We are looking for a creative, in-the-know manager who is on top of digital and fashion marketing trends, and who has vast experience with both SEO and SEM, along with traditional digital marketing. 

- In this role, you will act as a digital marketing manager; manage strategy and all forms of digital marketing - Google, Facebook, Other Search & Display Networks, Affiliate Marketing. You will have the opportunity to oversee and analyse Marketing Efficiency and ROIs of each marketing channel.

Key Responsibilities :

- You will be responsible for performance marketing campaigns across all marketing channels (Facebook, Adwords, retargeting, Affiliates, social).

- Optimizing all channels to deliver the best ROI while ensuring targets are met.

- Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels- conversion and efficiencies

- Partner with internal creative teams to develop integrated marketing messaging and creative execution

- Work on customer acquisition strategies and improving CLV and retention of customers

- Drive digital agency/partner relationships and day-to-day execution process to ensure website delivers in line with our digital strategy

- Optimize brand visibility on all search engines through SEO and drive sales and brand awareness through paid search media

- Develop an email strategy and campaign that is analytical, exciting and engaging

- Drive channel marketing and analyse results for all other sales channels on which the company is present

- Analyse all sales data to assist product and sourcing team with improving product and category mix.

Candidature :

- A minimum of 4 years of relevant B2C product firm experience in digital marketing managing campaigns across SEM, Social, Affiliate etc and should have handled large budgets and led a team

- Self-motivated and strong collaborator. Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within as well as outside the organization.

- Passionate about creating structure & processes that support the development of amazing work in a creative environment.

- Ability to continuously re-prioritize & adapt to change & effective at managing change.

- Strong analytical skills, ability to distil insights & propose relevant recommendations.

- Driven leader who approaches things with a sense of urgency.