FabAlley - Manager - Digital Marketing

Role Objective: To lead the CRM team for Faballey (Emails, SMS, Notifications, Triggered customer journeys). This team is a part of the overall Retention and Repeat Business Marketing team which looks at demand shaping and driving growth from Faballey's Repeat Buyer base.

Key Responsibilities:

- Responsible for Defining & Executing channel-wise CRM growth strategy with the team.

- Drive analytics for each channel to get customer insights, take informed business calls basis those

- Plan & execute growth experiments to achieve targets across each channel, including Tech/ Product related growth experiments with the Product team

- Plan & execute customer segmentation and personalized customer journey automation with the aim to increase CTRs, engagement KPIs

- Own gamification and presale engagement for sale events

- Drive growth via coupons. Manage overall budgets & Ops team

- Stakeholder management: External vendors for CRM + Internal cross-functional business teams like merchandising, pricing, design, product, etc.

- Optimizing all channels to deliver the best ROI while ensuring targets are met.

- Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels' conversion and efficiencies

- Partner with internal creative teams to develop integrated marketing messaging and creative execution.

Candidature

- 3-5 years' experience, at least 2 years in CRM

- Preferably someone having previous work experience in customer segmentation, defining personalized customer journeys, CTR improvement projects in B2C scenarios.

- Strong organizational and communication skills, with proven ability to handle multiple projects and deliver results

- Good problem-solving skills to break the KPIs with First principles thinking and find the root cause of traffic hits/misses + areas of opportunity for growth experiments