Ezeego1 - Executive/Manager - Public Relations - Blue Square Consultants

- Independently ideating annual PR plans, strategic publicity campaigns and brand positioning plan for clients, as well as developing media campaigns

- Leveraging existing media relationships and cultivating new contacts within business and industry media

- Evaluating opportunities for partnerships, sponsorship, advertising and other associations profitable to the client on an ongoing basis

- Maintaining a keen understanding of Industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

- Planning and supporting clients during industry trade shows, events and conferences will initiate industry articles, proactively pitch for stories, creating out of box content, organize a photo shoot.

- Creation of press releases from time to time, coordinating with media for responding to their queries and media tie ups

- Monitor and measure the effectiveness of PR and communication programs and Prepare reports

- Initiating Media FAMs strategically

- Initiating and pitching profiling opportunities for the spokesperson and participating in industry stories

- Initiating innovative marketing and cross promotion opportunities for the client and leveraging the same

- Coordinating with celebrity management companies and seeking opportunity for celebrity integration

- Drafting responses on behalf of the client with key messages and coordinating client interviews

- Working closely with the marketing team and promoting the marketing initiates in the media

- Co-ordination with social media agency with regard to the monthly plan and ideating with them for digital opportunities

- Draft speeches for the spokesperson and train them on Do's and Don't

- Fix up bridge building meetings for the client and regularly update the media on the current and upcoming developments.

About Company:

Blue Square Consultants was born to bridge this gap, with a simple philosophy of bringing best practices to India and amalgamating this with market-specific strengths such as wealth of local relationships, market awareness, market intelligence and customization.

Since then, we have spent 5 exciting years Navigating the Complexity for our clients. Our first opportunity arose in 2010, when we were selected from amongst several organizations to represent the Ministry of Tourism - Sultanate of Oman and the rest is history. We have brought our best to every initiative and taken home new lessons from each one. Today our tourism board representation has quadrupled. The Seychelles Tourism Board, the Tourism Authority of Thailand and the Zambia Tourism Board will testify to our skills. For each of them we have identified the audiences that best fit their global strategy in the India context; we have targeted these market segments with well-researched campaigns within the tourism board's budget and guidelines and consequently built demand for each destination.

Website- http://www.bluesquareconsultants.com/