EY - Senior Executive - Social Media Engagement

Required Qualification : Graduation Bachelor's or master's degree - preferably Masters in marketing

Certification - MS Office

Desirable - Post-graduate

Position : Summary The position is for a team within EY GDS Creative Agency. The candidate will be supporting the US FSO BMC team, and will be working with the social media marketing teams in the US to support social media activities for the region.

Technical Skills/Tools Requirement Essential - 5-7 years experience in the B2B social media relations - digital or social media agency expertise desired and in-house ideal

- Proven ability to manage complex processes and/or projects at a global level

- Outstanding written and oral communications

- Strong digital media execution skills

- Experience in managing internal support networks

- Experience in working with a global brand

- MS Office - Word, PowerPoint, Adobe Acrobat, basic Excel

- Experience of working in Big 4 or any other consulting firms will be given preference

Desirable Digital marketing experience

Essential - Work closely with the US FSO marketing teams to conceptualize the social media road map

- Play an active role on the team, suggesting creative ideas and components for programs and initiatives

- Work with the US and Global Social Media team to understand best practices and align FSO plans to global policies and plans

- Work with the Global Media Relations and Social Media teams with stats and measurement of all programs, via Sysomos, Sprinklr or other tools

- Should be able to work with minimal guidance

- Should have good experience of working in US English

- Should be able to produce excellent and engaging social media copy under pressure

- Provide support for both paid and organic campaigns across social

- Create and manage social media dashboards in line with business needs and the global KPIs

- Communicate clearly and effectively across all deliverables, including stakeholder communications, and measurement and status reports

- Advice on social media best practices, trends, technologies and how to provide data-driven insights

- Drive innovation in the social space and sell ideas of new approaches and ideas internally

- Support firm brand, understand, implement, and strictly adhere to the quality standards and procedures established by EY, including verbal and branding guidelines

- Should be eager and a fast learner who is willing to expand on core skills

- Demonstrate eye for detail and ensure all deliverables are of high quality

Skill Set Requirement Matrix :

Technical Competency Requirement -

Fundamental Awareness Novice Intermediate Advanced Expert

Microsoft PowerPoint - Essential

Microsoft Word - Essential

Microsoft Excel - Essential

Social media tools - Desirable

Operational Competency Requirement N/A Fundamental Awareness Novice Intermediate Advanced Expert

Creative quotient - Essential

Communication skills (Comprehend, Verbal & Written) Essential

Marketing acumen - Essential

Reporting - Essential

Project planning - Essential

Digital marketing skills - Essential

Listening skills - Essential

Result-oriented - Essential

Time management - Essential

Customer focus - Essential

Personal learning & development Desirable -

Planning Desirable -

Organizing Desirable -

Competency Proficiency Scale

- The Proficiency Scale is an instrument used to measure one's ability to demonstrate a competency on the job. The scale captures a wide range of ability levels and organises them into five steps; from - Fundamental Awareness- to - Expert- .

- In combination with the Proficiency Map for a specific occupation, an individual can compare their current level of proficiency to top performers in the same occupation. This scale serves as the guide to understanding the expected proficiency level of top performers at each grade level.

Score Proficiency Level Description

N/A Not Applicable You are not required to apply or demonstrate this competency. This competency is not applicable to your position.

1 Fundamental Awareness

(basic knowledge) You have a common knowledge or an understanding of basic techniques and concepts.

- Focus is on learning.

2 Novice

(limited experience) You have the level of experience gained in a classroom and/or experimental scenarios or as a trainee on-the-job. You are expected to need help when performing this skill.

- Focus is on developing through on-the-job experience;

- You understand and can discuss terminology, concepts, principles, and issues related to this competency;

- You utilise the full range of reference and resource materials in this competency.

3 Intermediate (practical application) You are able to successfully complete tasks in this competency as requested. Help from an expert may be required from time to time, but you can usually perform the skill independently.

- Focus is on applying and enhancing knowledge or skill;

- You have applied this competency to situations occasionally while needing minimal guidance to perform successfully;

- You understand and can discuss the application and implications of changes to processes, policies, and procedures in this area.

4 Advanced (applied theory) You can perform the actions associated with this skill without assistance. You are certainly recognised within your immediate organisation as - a person to ask- when difficult questions arise regarding this skill.

- Focus is on broad organisational/professional issues;

- You have consistently provided practical/relevant ideas and perspectives on process or practice improvements which may easily be implemented;

- You are capable of coaching others in the application of this competency by translating complex nuances relating to this competency into easy to understand terms;

- You participate in senior level discussions regarding this competency;

- You assist in the development of reference and resource materials in this competency.

5 Expert (recognised authority) You are known as an expert in this area. You can provide guidance, troubleshoot and answer questions related to this area of expertise and the field where the skill is used.

- Focus is strategic;

- You have demonstrated consistent excellence in applying this competency across multiple projects and/or organisations;

- You are considered the - go to- person in this area within NIH and/or outside organisations;

- You create new applications for and/or lead the development of reference and resource materials for this competency;

- You are able to diagram or explain the relevant process elements and issues in relation to organisational issues and trends in sufficient detail during discussions and presentations, to foster a greater understanding among internal and external colleagues and constituents.

Deliverable - Skill set evaluation comparison

This initiative of skill set evaluation will be rolled out only for the Operations team at this point. Screening by the recruitment team using this evaluation matrix and interview questionnaire will be done during the next phase which would be post the successful implementation of the initiative across all the operations team within BCS.

Example:

Technical Competency Requirement Requirement Levels Recruitment Evaluation Operations - Round 1 Evaluation Operations - Round 2 Evaluation Operations - Probation Evaluation

Microsoft PowerPoint Essential Expert

Microsoft Word - Essential Advanced

Microsoft Excel - Essential Intermediate

Operational Competency Requirement Requirement Levels Recruitment Evaluation Operations - Round 1 Evaluation Operations - Round 2 Evaluation Operations - Probation Evaluation

Creative Quotient - Essential Expert

Communication Skills (Comprehend, Verbal & Written) - Essential Advanced

Listening Skills - Essential Expert

Result Oriented - Essential Advanced

Time Management - Essential Advanced

Customer Focus - Essential Expert

Personal Learning & Development - Essential Advanced

Planning - Essential Advanced

Organising - Essential Advanced