EY - Digital Channel Specialist

Required Qualification - Graduation - BE/BTech

Certification - Digital marketing/Adobe Experience Manager /AdWords/ SEO / SEM /Social media marketing tools

Desirable Post-Graduate in marketing

Position Summary - The role is in GDS-Creative agency aligned to Global BMC channels team. The candidate will be responsible for supporting BMC tools and technologies (Primarily Adobe Experience Manager tool). The candidate will be assisting global Channel managers in governing the tools, providing BMC marketers training on the tools, will be responsible for user management and vendor communication.

- Ideal candidate will be someone coming from technology background (having experience in Adobe Experience Manager tool management) and having in-depth knowledge of digital marketing, so that they can both manage the tools and guide the marketers on the right technology mix for their campaigns. It would be an additional point if the candidate has experience in supporting any other marketing tool.

Skills required :

Essential skills - Should have extensive experience in supporting Adobe Experience Manager Tool.

- Should have understanding of Marketing platform's data architecture (i.e. how the data is flowing in)

- Should be excellent in communication (Verbal + Written) with cross-border stakeholders

- Should have experience in planning training and giving technical training to larger group of audience of various level

- Should have experience in working with 2 or more different marketing tools/channels used for video, app, social media, email, SEM/SEO etc., by managing user access, vendor communication & conducting necessary training

- Should have experience in Dynamic Tag Manager setup

- Should have knowledge in Email marketing tool and email campaign creation & optimization (requirement gathering/ design/testing/deployment/reporting)

- Manage stakeholders by understanding the requirements, liaising at ease with the customers and vendors in terms of job receipts, complaints, reporting and reviews

- Track work pipeline and deliver as per defined SLA & commitments

- Should come from strong marketing technology background

- Should have a strong experience in digital marketing and should be curios to learn new marketing technologies

Desirable skills - Experience in end-to-end email campaign management work

- Experience in collaborating and working with cross-functional teams to plan, deliver and execute successful digital campaigns

- Experience in basic HTML coding and database knowledge

- Experience in marketing consultancy

- Experience in marketing analytics using different tools

- Either client side or agency experience in a digital marketing role

Technical Skills/Tools skills Essential - Content management tool -Adobe Experience manager

- Email marketing tool - MailChimp/Marketo/Quick sprout /GEMA

- Experience in Video management & publishing tool like BrightCove, YouTube etc.

- Sprinklr (or similar social media tool)

Desirable Sysomos, Adobe analytics, Flurry, Google AdWords, Google Keyword Analyser, SMARP, HTML

Key behaviours - Analytical mind-set and problem-solving capability.

- Passionate about new technologies in the Digital Marketing domain

- Enthusiastic and self-motivated, with the ability to lead projects proactively.

- Meticulous attention to detail, with an overall passion for continual improvement.

- Innovative and creative, with a logical and methodical approach to problem solving.

- Credible and articulate, with excellent communication, presentation and interpersonal skills.

- Ability to think strategically and guide marketers of different level with the best practices and industry trends

Skill Set Requirement Matrix :

Technical Competency - Requirement - Fundamental Awareness Novice Intermediate Advanced Expert

Email marketing tool - Essential

Social media management tools (SMARP/Sprinklr) - Essential

AEM Desirable

Video management tool - Desirable

Microsoft PowerPoint - Essential

Microsoft Word - Essential

Microsoft Excel - Essential

Operational Competency Requirement N/A Fundamental Awareness Novice Intermediate Advanced Expert

Creative Quotient Essential

Communication Skills (Comprehend, Verbal & Written) - Essential

Listening Skills - Essential

Result Oriented - Essential

Time Management - Essential

Customer Focus - Essential

Personal Learning & Development Desirable

Planning Desirable

Organizing Desirable

Competency Proficiency Scale

- The Proficiency Scale is an instrument used to measure one's ability to demonstrate a competency on the job. The scale captures a wide range of ability levels and organises them into five steps; from - Fundamental Awareness- to - Expert- .

- In combination with the Proficiency Map for a specific occupation, an individual can compare their current level of proficiency to top performers in the same occupation. This scale serves as the guide to understanding the expected proficiency level of top performers at each grade level.

Score Proficiency Level Description

N/A Not Applicable You are not required to apply or demonstrate this competency. This competency is not applicable to your position.

1 Fundamental Awareness

(basic knowledge) You have a common knowledge or an understanding of basic techniques and concepts.

- Focus is on learning.

2 Novice

(limited experience) You have the level of experience gained in a classroom and/or experimental scenarios or as a trainee on-the-job. You are expected to need help when performing this skill.

- Focus is on developing through on-the-job experience;

- You understand and can discuss terminology, concepts, principles, and issues related to this competency;

- You utilize the full range of reference and resource materials in this competency.

3 Intermediate (practical application) You are able to successfully complete tasks in this competency as requested. Help from an expert may be required from time to time, but you can usually perform the skill independently.

- Focus is on applying and enhancing knowledge or skill;

- You have applied this competency to situations occasionally while needing minimal guidance to perform successfully;

- You understand and can discuss the application and implications of changes to processes, policies, and procedures in this area.

4 Advanced (applied theory) You can perform the actions associated with this skill without assistance. You are certainly recognized within your immediate organization as - a person to ask- when difficult questions arise regarding this skill.

- Focus is on broad organizational/professional issues;

- You have consistently provided practical/relevant ideas and perspectives on process or practice improvements which may easily be implemented;

- You are capable of coaching others in the application of this competency by translating complex nuances relating to this competency into easy to understand terms;

- You participate in senior level discussions regarding this competency;

- You assist in the development of reference and resource materials in this competency.

5 Expert (recognised authority) You are known as an expert in this area. You can provide guidance, troubleshoot and answer questions related to this area of expertise and the field where the skill is used.

- Focus is strategic;

- You have demonstrated consistent excellence in applying this competency across multiple projects and/or organizations;

- You are considered the - go to- person in this area within NIH and/or outside organizations;

- You create new applications for and/or lead the development of reference and resource materials for this competency;

- You are able to diagram or explain the relevant process elements and issues in relation to organizational issues and trends in sufficient detail during discussions and presentations, to foster a greater understanding among internal and external colleagues and constituents.

Deliverable - Skill set evaluation comparison

This initiative of skill set evaluation will be rolled out only for the Operations team at this point. Screening by the recruitment team using this evaluation matrix and interview questionnaire will be done during the next phase which would be post the successful implementation of the initiative across all the operations team within BCS.

Example :

Technical Competency Requirement Requirement Levels Recruitment Evaluation Operations - Round 1 Evaluation Operations - Round 2 Evaluation Operations - Probation Evaluation

Microsoft PowerPoint Essential Expert

Microsoft Word Essential Advanced

Microsoft Excel Essential Intermediate

Operational Competency Requirement Requirement Levels Recruitment Evaluation Operations - Round 1 Evaluation Operations - Round 2 Evaluation Operations - Probation Evaluation

Creative Quotient - Essential Expert

Communication Skills (Comprehend, Verbal & Written) Essential Advanced

Listening Skills - Essential Expert

Result Oriented - Essential Advanced

Time Management - Essential Advanced

Customer Focus - Essential Expert

Personal Learning & Development - Essential Advanced

Planning - Essential Advanced

Organizing - Essential Advanced