Expert - Marketing - Internet/Online

Marketing Expert

- Developing and executing online campaigns, including gamification, digital marketing (including paid campaigns), brand partnerships, etc. to drive traffic.

- Identifying, developing & optimizing growth channels to drive growth

- Daily Tracking of drivers which impacts growth, for example, if visitors has dropped in a particular country or conversion rate has got affected and then take pro-active actions

- Layout the ASO plan for the portfolio of Apps

- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies with the product team and for optimization

- Providing inputs & expertise to drive efficacy of marketing activities (content development, creatives, in-app messaging, etc.)

- Planning and executing initiatives to reach the target audience through different channels

- Working closely across teams to share ideas, feedback & present results

You Will Need:

- Degree in Marketing, Strategy/Business Administration

- 4+ Years of experience

- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.

- Must have worked on ASO (organic growth)

- Must have an experience in GA4 or other tools like MoEngage, Appsflyer, etc.

- Should have experience working in a cross-functional team environment.

- Should be aware of different growth channels like Influencer Marketing