JOB PURPOSE:
- BA will be responsible for Analysing data, developing and executing Forecasting & Predictive Analytics to support strategy development and business decision-making for marketing; providing clear and actionable insights to the business by undertaking best-in-class analytics work; interfacing with key stakeholders in order to plan and execute Business Intelligence (BI) projects; coordinating and assisting BI & Data Warehousing (DW) activities within the team; and driving improvements and development within the Analytics team.
PRIMARY ACCOUNTABILITIES:
- Analysing data, developing and executing Forecasting & Predictive Analytics to support strategy development and business decision-making for marketing and Product ( Growth team )
- Interface with key stakeholders in order to plan and execute BI Projects
- Provide clear and actionable insights to the business stakeholders by undertaking best- in-class analytics work
- Monitor, coordinate and assist BI and DW activities within the team
- Drive execution on strategic high impact projects for steep growth
- Responsible for performing data driven analytics for generating business insights
- Drive key analytical projects to deliver on revenue goals and data driven decision making
- Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders
- Identifying high impact experiences and developing and implementing strategies to solve for the same
- Develop strong hypothesis, conduct A/B analytics and make data based recommendations
SKILLS & COMPETENCIES REQUIREMENTS:
Functional Skills and Competencies:
- Advanced expertise in SQL , SQL Server with understanding of other database support activities
- Familiarity in visualization tools like Tableau
- Candidates with experience in one or more analytics tools like R, Python , statistical analysis and machine learning algorithms, will get advantage
- Knows how to do large scale data mining (multi-million row data sets), reporting and knowledge discovery.
- Very good understanding of data storage infrastructure and query writing.
- Understands the purpose, roles, tasks, duties and responsibilities of his role and how it links to the other roles.
Analytical Thinking and Decision Making Skills:
- Ability to analyze reports and available data to formulate business insights and decide what recommendations to make basis them.
- Ability to identify requirements of the organization's information systems and participate in decision-making processes with key stakeholders to decide what kind of Predictive and Forecasting Reports need to be created and published.
- Ability to make major decisions impacting strategic outcomes appropriately and effectively.
- Demonstrates ability to make unpopular and difficult decisions when necessary.
- Ability to handle varying amounts of information, distill key points drawing practical conclusions translating into a strong business case and business requirements.
- Ability to look beyond the obvious solutions and ways of working and create better reports or more efficient ways of reporting.
EDUCATION REQUIREMENTS:
- Bachelor's/Master's degree in Engineering/Technology
BA : 2-3 year of Exp.
- Demonstrated experience with Business Intelligence/Data Mining tools to work with data, investigate anomalies, construct data sets, and build models
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