ExMyB - Manager - Performance Marketing

About Expand My Business:

Expand My Business (EMB) is Asia's largest B2B managed marketplace for digital services. The company is headquartered in Gurugram and currently employs 180+ spread across Tech, Sales, Operations and Marketing and have served over 1000+ clients worldwide. EMB has already raised capital from top global VCs and has closed its series A recently. EMB has grown 10X in revenue over the past 6 months post funding from Chiratae and Tanglin Venture Partners and plans a 30X growth over the next 12-18 months. EMB is looking forward to building a world class product for buyers and partners and thus hiring for several marketing positions.

Job Description:

As a Performance Marketing Manager, you will be responsible for performance marketing campaigns across major marketing channels (Google, Facebook, SEO/ ASO, Programmatic, Affiliates, Retargeting, Instagram, etc). You will help create & execute a strategy for lead acquisition and also lead nurturing. Along with running the accounts, you will also contribute to our overall growth strategy nationally as well as at a category level through various growth-related initiatives & projects. You will also be working closely with the Product, Operations and Analytics teams. Additionally, if you have excellent reasoning and data analysis skills then you would be a person of interest. Having a good grasp of English and a thorough understanding of web/ app-based businesses and knowledge of MS Excel would be a plus.

Responsibilities:

- Responsible for business growth

- Optimizing channels to deliver the best ROI while ensuring targets are met.

- Ensure process improvements pro-actively and improve operational efficiency

- Lead monthly business & budget planning & ensure proper execution of the same

- Periodic reporting to management on the performance of campaigns

- Gathering insights into campaigns and consumer behavior and implementing the learnings

- Developing and executing new and innovative strategies for lead acquisition

- Continuous experiment & run A/B Testing on campaigns, messaging & targeting to improve ROI

- Interface with key stakeholders in order to plan and execute campaigns

- Provide clear and actionable insights to the business stakeholders

- Drive execution on strategic high impact projects for steep growth

- Coordinating & driving end-to-end cross-functional projects in collaboration with business stakeholders.

Proactively identify opportunities for business growth on work on the problem statements

- Providing regular feedback to the product team

- Improvement of Funnels & Lead quality

Eligibility criteria:

- Bachelor's/ Master's degree in Engineering/Technology

- MBA preferred

- In-depth understanding of marketing strategy & Channels

- Supervision and execution of paid channels

- Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement.

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Finding new ways to leverage the channels for professional and business purposes.

- Ability to analyze reports and available data to formulate business insights and make major decisions impacting strategic outcomes

- Ability to identify requirements of the organization's information systems and participate in decision-making processes with key stakeholders to decide what kind of Predictive and Forecasting Reports need to be created and published.

- Demonstrates the ability to make unpopular and difficult decisions when necessary.

- Ability to look beyond the obvious solutions and ways of working and create better reports or more efficient ways of reporting.

- 4-5 yrs of experience handling performance/ growth marketing

What you can expect?

- An agile and collaborative work environment promoting dynamic leadership opportunities.

- Working with some of the most young and talented minds.

- Strong ecosystem with the opportunity to work across multiple verticals.

- An environment driven by a proactive "go-getter" mindset and high performance.

- An opportunity to build collaborative relations and alliances with key stakeholders.

- Working with global entities to offer efficient and effective solutions.

Your Growth at Expand My Business

We strongly believe that an individual motivated to constantly learn can grow into a refined professional with hard work and commitment. At Expand My Business, we constantly enforce a positive work environment that encourages you to go one step further than what you are and reach your highest potential by exploring and engaging in company relations, collaborations and alliances and allowing you the freedom to explore beyond boundaries.