Exly - Senior Media Buyer

About Exly:

- Exly is an all-in-one business platform built for knowledge professionals, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops).

- Exly is a Y-Combinator backed start-up and has raised funding from India's top VC funds.

- The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.

- We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how Coaches & Trainers operate and thrive in today's digital landscape.

- With our cutting-edge solutions, we empower these Coaches & Trainers to streamline their operations, enhance productivity, and achieve their business goals more efficiently.

Requirements:

- Knowledge of Facebook Ads Manager & Power Editor

- Experience in Running Ads for Coaches, Trainers, Consultants etc,.

- Understanding of custom audiences and lookalike audiences

- Ability to generate and install the Facebook pixel.

- Strong understand of bidding techniques (AutoBid, CPC, CPM, oCPM) - 2-3 years' experience managing Facebook& Instagram ad account(s)

- Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.

- Expert in creating ads and ad copies

- Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.

- Familiarity with A/B and multivariate experiments

- Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.

- Experience working with popular social media advertising platforms found in Facebook with E-Commerce products.

- Religiously track funnel conversion and identify key areas for improvement.

- Engage with the concerned team to drive engagements and deliver results.

- Manage, mentor & grow the team members to deliver impact

- Minimum Budget handled requirement - 20 L minimum a month Required Skills and Qualifications (Personality/Attributes/Traits).

Qualifications:

- A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture

- Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns

- Experience in handling annual performance advertising budgets of upwards of INR 20 L a month is a must

- Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general

- Years professional experience in managing performance campaigns

- Excellent analytical, organizational, project management and time management skills.

Benefits:

- We are using technology to solve some of modernity's most exciting and challenging problems.

- Work with us to be part of an incredible journey in a high ownership and a fast-growing environment.

- If you are an ambitious professional with a passion for SaaS and thrive in a fast-paced, collaborative environment, we want to hear from you!

- Hybrid and flexible working hours

- Collaborative culture

- Vibrant and entrepreneurial work culture

- Healthcare insurance

- Career Growth opportunities

Salary Offered : 8-10 LPA